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No doubt 2009 is going to be a challenging year for many small and growth-stage businesses. In such a climate, it is essential for business owners and managers to make the most of limited resources and focus on achieving positive cash flow—which means aggressively controlling costs as well as adding new sources of revenue. In this changing environment, we have seen an increased focus on performance-based marketing; businesses are becoming more comfortable paying for leads on a contingency basis as well as marketing third party offers to their current users on a revenue-share or commission basis.
Our cleints are also increasingly aware of the importance of search engine optimization as a cost effective way to find new customers. Today’s consumer is less responsive to unsolicited marketing, relying instead on their own online searches, using key terms to find products and services that match their needs. New business is often awarded to the companies that rise to the top of search rankings and whose websites make a positive first impression. Many of our clients are working to increase their exposure online by making their content easier to find for key search terms and by becoming comfortable with their website as a sales tool rather than simply a brochure.
Latest Articles
Don’t Copy a Bad Business Model
Business models are copied and improved upon all the time. But before you judge a competitor or copy a model for your own business, make sure you know that model is profitable. Read the full article
Get to Revenue – Fast
There are three major problems with not focusing on revenue generation from the get-go. The first is that you can’t tell if you have anything of value if no one will pay for it. The second is … . Read the full article
Recent Client News
 FreeGreen has tallied more than 14,000 home plan downloads since its launch in April 2008, becoming one of the top home plan vendors.
 Creative Contact has launched its new service, which helps creative professionals gain exposure for their work, seek jobs and connect with other artists in a collaborative work environment.
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What We Do
• Business Plans
• Performance Marketing
• Growth Strategy
• New Revenue
• Operational Support
Service Area Focus
SEO Strategy: We work with clients to identify a strategy and tactical plan for improving search engine rankings
and help to coordinate implementation with various vendors to make the process easier and more transparent.
Helpful Resources
Deciding on an new Entity?
LLC, S-Corp, C-Corp? Trying to decide your best choice of an entity for your new business? This very simple Comparison Chart from Lexpertise is one of the easiest that we have found to follow.
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