Pay Per Click Management
- + PPC Audit
- + PPC Strategy
- + Ad Writing & Testing
- + Campaign Management & Tracking
- + Website & E-Commerce Strategy
Acceleration Partners is a Google Adwords Certified Partner and provides clients with strategy, planning and project management for Pay Per Click (PPC) advertising and campaigns. While most companies get hooked on the thrill of traffic volume, which PPC can provide, we understand the importance of measuring how PPC converts to sales rather than raw traffic to the site. In order to manage a successful campaign, we work to understand exactly what a click is worth based on the channel it comes from, therefore allowing our clients to adjust their allocation and spending accordingly.
Our unique process is transparent and collaborative, allowing our clients to take advantage of opportunities based on actual performance, rather than perceived value. We make it clear that the statistics that matter are not impressions or visits, they’re cost per acquisition and return on ad spend. We prioritize close communication with our clients and provide thorough reporting to monitor progress throughout a campaign’s life cycle.. For some clients we help clean up and audit their PPC campaigns, whereas for others we fully manage the program by doing all of their tracking, account set-up or account revising, ad writing, ad testing, keyword creation, and management of temporary, seasonal or year round campaigns.
At Acceleration Partners, we do not view PPC as “marketing in a box”. We focus on finding profitable niches and integrating proper measurement systems. Our philosophy is to better combine PPC initiatives with other channels such as Search Engine Optimization and Affiliate Marketing, allowing us to capitalize on cross linking and other similar techniques. The issue that many people find with PPC is that it is usually totally detached from their other marketing efforts, however we work hard to integrate and incorporate it into an overall customer acquisition strategy that can be best optimized from multiple channels.
Read our post, Google Beer Googles: Why Pay for Premium PPC?, for a more in depth analysis on the Acceleration Partners PPC philosophy.
Click this link to read about Working with Third-Parties on Google AdWords.
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