Pay Per Click Management

Services Provided

Acceleration Partners is a Google Adwords Certified Partner and provides clients with strategy, planning and project management for Pay Per Click (PPC) advertising and campaigns.  While most companies get hooked on the thrill of traffic volume, which PPC can provide, we understand the importance of measuring how PPC converts to sales rather than raw traffic to the site. In order to manage a successful campaign, we work to understand exactly what a click is worth based on the channel it comes from, therefore allowing our clients to adjust their allocation and spending accordingly.

Our unique process is transparent and collaborative, allowing our clients to take advantage of opportunities based on actual performance, rather than perceived value. We make it clear that the statistics that matter are not impressions or visits, they’re cost per acquisition and return on ad spend. We prioritize close communication with our clients and provide thorough reporting to monitor progress throughout a campaign’s life cycle.. For some clients we help clean up and audit their PPC campaigns, whereas for others we fully manage the program by doing all of their tracking, account set-up or account revising, ad writing, ad testing, keyword creation, and management of temporary, seasonal or year round campaigns.

AdWords Certified PartnerAt Acceleration Partners, we do not view PPC as “marketing in a box”.  We focus on finding profitable niches and integrating proper measurement systems. Our philosophy is to better combine PPC initiatives with other channels such as Search Engine Optimization and Affiliate Marketing, allowing us to capitalize on cross linking and other similar techniques. The issue that many people find with PPC is that it is usually totally detached from their other marketing efforts, however we work hard to integrate and incorporate it into an overall customer acquisition strategy that can be best optimized from multiple channels.

Read our post, Google Beer Googles: Why Pay for Premium PPC?, for a more in depth analysis on the Acceleration Partners PPC philosophy.

Click this link to read about Working with Third-Parties on Google AdWords.

Representative Clients

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Testimonials

I'm so grateful that I was introduced to Bob, Lindsay and the team at Acceleration Partners. They came to us highly recommended from one of their clients. We were long overdue in re-vamping our entire website - a daunting task, but Bob and his team from the beginning of the project broke the process down to manageable stages and offered up great advise in regards what our priorities should be. The team is lightening fast to respond and extremely organized. We are thrilled with our result and our customer feedback thus far has been positive. This immediately was reflected in a sales increase first month after the re-launch and a significant jump in search data results. We are excited to move forward to the next phase with Bob and the team!

 

Helena Stanton, Founder & President

Rocket Tour

Bob is extremely competent, attentive to details, concise and focused. His diligence is superb and he believes in transparency and results. He delivers on what he promises. I highly recommend Bob and his team.

Our orders are definitely moving in the right direction, which I love to see. It’s nice to see that we got back on track so quickly when you guys took over.

 

Tom Rosedale, Founder

Filings Made Easy

Bob and his team did a great job supplementing the marketing department Lotuff & Clegg. They were hired to help with Search Engine Optimization, but added more value by looking at the whole picture and recommending changes to the go-to-market plan to take online sales to the next level. I would not hesitate to bring in Acceleration Partners for my next client engagement.

 

Christopher Chaput, Director of Operations

Lotuff Leather

Every web start-up could benefit from working with Robert Glazer and Acceleration Partners. He and his team follow a GSD (Get Stuff Done) policy and that's exactly what they do. We consider them an effective "CMO in a Box" - from SEO to SEM to affiliate marketing and general marketing strategy. Bobby has been an enormous help and business partner and he's also someone you can grab a beer with.

 

Matt Goldstein, VP Sales

Custom Made

I hired Acceleration Partners to oversee the strategy and SEO efforts for our new website. Bob & Meghan worked seamlessly with a team of designers and our new website is so much more functional from an SEO, usability and customer experience standpoint than we could have imagined. Bob and his team are top-notch. He has over-delivered on every step of the process with many moving pieces, is great to work with, and always has the bottom line and best interest of the company at the core of his recommendations. He treats my company like it was his own, and really steps up whenever needed. Hiring Acceleration Partners was the best money I have spent, and they will remain a go-to and integral part of our online business moving forward.

 

Patti Pagliei, CEO & Founder

Waxing Poetic