Tiny Prints Nominated for 2011 Best Affiliate Program
Congratulations to our client Shutterfly, whose Tiny Prints affiliate program was nominated this week as a finalist for the Exceptional Merchant category of the 2011 Affiliate Summit Pinnacle Awards. The Exceptional Merchant award is the affiliate marketing industry’s most prestigious prize, and recognizes the company with the most admired affiliate program. Having been part of…
What is a Landing Page?
Considering that the average person visits a website landing page multiple times a day, we are surprised by how often we are asked, “what is a landing page?” The following overview is meant to help companies understand how they can use landing pages to optimize their websites. In the simplest sense, a landing page is…
Online Marketing Associate
Online Marketing Associate We are accepting applications for a part-time work-from-home Online Marketing Associate. Projects may range from 10-20 hours per week to start, with the opportunity to develop into a full time position if desired. Principal Responsibilities: Serve as an associate on client projects working with a manager and director in a typical consulting…
The Decline of the Project Manager
Project management sounds like a business school course (and it is), but the truth is there are good project managers in all walks of life. They’re the people who organize group ski trips and surprise parties or who plan their garden plots in December and mastermind elaborate school fundraisers. Some people just have the DNA…
Top 10 Ways Home Renovations & Website Development Are Alike
I have had a lot of experience building and renovating both homes and websites, and I am often struck by how often I give the same advice whether my colleague is redoing his kitchen or his home page. Since construction analogies work well to explain common problems with the website design process, I felt inspired…
Business Fundamentals Bootcamp
Acceleration Partners and Supporting Strategies are hosting a Business Fundamentals Bootcamp designed especially for CEOs and CXO’s of early and growth stage companies. More than 20 speakers and panelists will lend their expertise on tactical issues and opportunities for growing businesses focused on topics in marketing, finance, law, and human resources. The curriculum for the…
Rodman Ride Company Teams – Fun Day, Great Cause
Looks for a great company team building event? Please consider putting together a company team for the 2010 Rodman Ride for Kids of behalf of Big Brothers Big Sisters Mass Bay (BBBSMB). This will be my 10th year doing the ride, and it’s a really fun day for companies and families to participate in. No…
How to Avoid Trading Your Own Business for a Job
Let’s face it, most entrepreneurs plan to sell their companies. They have visions of closing the deal, taking the check, and riding off into the sunset. It’s a nice vision, but one that rarely plays out in the real world. In many smaller companies, the founders have their fingerprints on everything—they are too fundamental to…
The Misapplication of Freemium
The word “freemium” is tossed around a lot these days, but the term is often misunderstood and misapplied. Formed by combining the words “free” and “premium,” freemium is a business model that involves offering basic web services or products for free, while charging a premium for advanced or special features. The model has become very…
Fundraising: Do It Once and Do It Right
A successful fundraising campaign begins with a solid strategy, a clear understanding of the market opportunity, excellent presentation materials, and a carefully developed list of targeted investors. These activities are critical to the success of the venture, and management needs to be involved. Yet too often, businesses appeal to the investment community without doing their…