Articles & Insights

Affiliate programs are a popular way for many software companies (cloud, packaged, subscription) to drive customers to their product or service.  With an affiliate program, the company pays a commission to affiliates that generate leads and sales though reviews, blogging and other online marketing activities, tracking transactions by placing a tracking cookie that is then read by a pixel in the merchant’s shopping cart. It’s a very popular and cost…

Return on Investment (ROI) is a hot catch phrase these days in the performance marketing industry. Everyone is talking about it and demanding it, but the problem is that most companies are thinking about it the wrong way. They are looking at ROI as a magical prospective tool that can be derived from some kind of formula, and as a result are asking their vendors to provide ROI for new…

For companies that offer services internationally or ship products to different countries, the issue of multiple country-specific domains is one that often arises. These can be very complicated issues, depending on the scope of the enterprise.  Here, we will address issues and information specific to those sites that are just starting to expand their business overseas and for those that require various multi-lingual sites for multiple locations.

One of the biggest mistakes we see companies make with their affiliates is treating them as customers. Affiliates are not customers, they are more akin to resellers or your sales force and companies who think of their affiliates in this way will see a much higher return on investment for their affiliate program.  Although it may be easier to take your consumer messaging and repurpose it for the affiliate channel,…

Frustrated by those (not provided) results that keep showing up in your Google Analytics search metrics and how they seem to be an increasing percentage of your search term results each month? This is an important question for anyone that is monitoring search traffic and tracking the impact of your site’s search engine optimization (SEO). Understanding the issue, what it does and does not impact, and how to adjust your…

As I am sure you have heard from friends or have seen through Facebook status updates, Pinterest is all the rage these days and is blowing up the social media world. In a matter of months, the website has grown from a niche market of young women and brides to a full fledged phenomenon with over 11 million users.  For those of you that do not know, Pinterest is a virtual pinboard…

We want to extend a big congratulations to our client Tiny Prints for taking home the “Exceptional Merchant” honors from the annual Affiliate Summit in January. Recognized for their industry-leading affiliate marketing program, Tiny Prints competed against online retail giants Amazon and Overstock for the award, which recognizes the digital marketing industry’s most innovative leaders and is considered the most prestigious, competitive honor for leaders in affiliate marketing. Tiny Prints’ affiliate marketing program achieved several key milestones in 2011,…

Considering that the average person visits a website landing page multiple times a day, we are surprised by how often we are asked, “what is a landing page?” The following overview is meant to help companies understand how they can use landing pages to optimize their websites. In the simplest sense, a landing page is any page on a website that serves as the initial point of entry for a…

Congratulations to our client Shutterfly, whose Tiny Prints affiliate program was nominated this week as a finalist for the Exceptional Merchant category of the 2011 Affiliate Summit Pinnacle Awards. The Exceptional Merchant award is the affiliate marketing industry’s most prestigious prize, and recognizes the company with the most admired affiliate program. Having been part of the Tiny Prints program launch and ongoing management for the past four years, our team…

We are accepting applications for a part-time work-from-home Online Marketing Associate. Projects may range from 10-20 hours per week to start, with the opportunity to develop into a full time position if desired. Principal Responsibilities: Serve as an associate on client projects working with a manager and director in a typical consulting model. Monitor, track, and report on paid search metrics, including trend analysis. Assist in keyword research and competitor…