Savvy marketers know the value of a brand. It’s the reason a bottle of Tide costs twice as much as generic detergent that works just as well. Companies receive a brand premium, not because they have shown that their product is better, rather it’s based on the belief and or perception that it’s better. But [...]

In my career, I have probably read over 2000 business plans from entrepreneurs seeking their first round of investment capital. I tend to cringe (as do all venture investors) a little bit when folks ask me for an NDA simply to hear their idea. As a general rule, I believe the entrepreneurs who are taking [...]

Affiliate marketing is one of the fastest growing segments of online commerce. Many people often ask me, what is affiliate marketing exactly? The easiest answer I can give is that it is the process by which online businesses give other websites access to tools and marketing collateral to sell products from their website on the [...]

Many small businesses get the majority of their new business though referrals, yet they don’t view or manage these referrals as they would a traditional marketing campaign. If you want to learn more about referral marketing and how it can lower your customer acquisition costs, you may want to read the latest newsletter from [...]