Comments on: Google Beer Goggles: Brand Premium in Pay-for-Performance Marketing? Small buisness advice, tips, and guidance. Fri, 25 Dec 2009 14:28:05 -0700 http://wordpress.org/?v=2.8.2 hourly 1 By: Adam http://www.acceleration-partners.com/blog/google-beer-goggles-brand-premium-in-pay-for-performance-marketing/comment-page-1/#comment-5709 Adam Tue, 03 Nov 2009 14:56:16 +0000 http://www.acceleration-partners.com/blog/?p=80#comment-5709 Nice article. I think there's also an element of "going through the motions" syndrome going on here. That is, by paying Google (often through the nose), people assume that their "Web marketing" checkbox is checked. Bottom line: some marketing managers are still OK not knowing which half of their advertising dollars/efforts they're wasting. The tragedy, as you point out, is that we now have the tools to demand performance on every last cent of our online ad dollars. Thanks again for a cool article! Nice article. I think there’s also an element of “going through the motions” syndrome going on here. That is, by paying Google (often through the nose), people assume that their “Web marketing” checkbox is checked. Bottom line: some marketing managers are still OK not knowing which half of their advertising dollars/efforts they’re wasting. The tragedy, as you point out, is that we now have the tools to demand performance on every last cent of our online ad dollars.

Thanks again for a cool article!

]]>