MyWinesDirect is one of the leading sources for wine and wine gifts online offering great wines from small vineyards around the world.

Under new management, MyWinesDirect began an evaluation all of the company's online marketing activities to ensure that best practices were being leveraged to meet the company’s growth goals.  Acceleration Partners was engaged to help conduct an audit of the company's SEO, PPC, and affiliate marketing programs.  We determined that SEO was being underutilized, PPC had a lot of potential for growth, and the existing affiliate program was generating very little incremental revenue and was actually increasing overall marketing costs.  The Acceleration Partners team revised the existing PPC campaign, and shut down the existing LinkShare affiliate program, re-launching on ShareASale and inviting only 10% of the previous affiliates to join.  It's expected that this major overhaul of online marketing efforts should begin to yield significant increases in online revenue within our first quarter of partnering with MyWinesDirect.

b-glowing is an online beauty boutique that specializes in finding hard-to-fine "cult favorite" beauty brands.

We are working with the b-glowing team on several initiatives that will enhance the ease of shopping for the consumer, improve customer acquisition, and increase their overall online presence.  Our first step towards improving their direct marketing strategy to drive traffic to their site was to audit their current website and conduct high-level SEO keyword research and competitive analysis, which led to many onsite changes.  We have established baseline search rankings and performance measurements to benchmark our starting point and quantify progress. Additionally, we are working to improve their recently launched affiliate program, optimizing the product feed, extending reach through shopping sites, and ensuring future growth through careful management.

Magic Beans offers parent-approved baby gear, toys for all ages, and modern nursery furniture through their website and four retail stores in the Boston area.

The owners of Magic Beans knew it was time for an affiliate program for their online store, they also knew that they did not have the in-house expertise and resources to launch and manage the program. They decided to work with us based on our commitment to quality affiliates and our experience working with affiliates in the mom and baby space.  We launched their program on ShareASale within three weeks, including new banners, a massive product feed, and a new affiliate website. 

Wolfers Lighting is the market leader in residential and commercial lighting design in the Greater Boston area.

Wolfers wanted to ensure that that its new website was optimized for organic search. We worked with the company’s website designer to implement a comprehensive strategy of landing pages and meta information that created many specialized and service oriented sections of the website.  These pages rank very highly in Google searches for targeted terms such as “green lighting design boston” and “residential lighting design services.”

Renting Your Home is a web-based property management service targeted to owners without a traditional property manager.

We developed the company's executive summary in preparation for Series A fundraising, advised on pricing strategy and identified potential business partners.

The Cell 411 Group

Working with a group of prominent Boston businessmen, we examined the feasibility of launching a new business in the wireless directory market. Based on our findings and recommendations, the group ultimately decided not to proceed with the venture.

Pawspot allows users to arrange play dates, exchange pet-sitting, and discuss pet friendly stuff with neighbors.

We advised PawSpot's management team on issues related to strategy, product development, fundraising, customer acquisition and marketing.

Chef Dane's is a “make and make” kitchen concept offering healthy, fresh, gourmet dinners.

We worked with the owner of the local Needham franchise on developing marketing and customer acquisition strategies, with a focus on viral marketing and loyalty based programs. We also advised on pricing strategy vis-a-vis the competition.

Daily Jolt is a network of student managed websites at over 95 colleges and universities used by over 400,000 students.

We were engaged by the new owners to help with critical growth initiatives. This included diversifying and expanding the company’s revenue base and developing strategies for cost effective customer acquisition, including SEO/SEM. We also designed and launched www.freshmanchecklist.com to target incoming college freshman.

Dr. Mark Hyman is a world-renowned expert in functional medicine and four-time New York Times bestselling author.

Through multiple partnerships and joint ventures, Dr Hyman had developed a vast web presence that had become overly complicated, redundant, and heavily reliant on e-mail marketing. We were approached by the company’s new COO to help architect an online strategy to better integrate and leverage all of Dr Hyman’s assets into a brand new website. This included simplifying the message and product offering for both current and prospective clients and consumers, as well as designing a search friendly website framework to attract the millions of prospective users who are constantly seeking information in Dr Hyman’s areas of specialty.

As part of our work, we successfully integrated the company’s many websites into a portfolio of three core sites (website, store, practice) with a consistent theme and cross marketing.  We launched a new public store making Dr Hyman’s products available to a much larger audience for the first time and grew revenue 50% in each of the first three months. We also revamped the company’s social media efforts. We were able to triple the number of Dr. Hyman's Facebook Friends, launch a new affiliate program and see organic Search Engine Optimization (SEO) rise over 1000% within the first six months. We are also worked to engage physician partners for e-commerce opportunities by redesigning a partner website called Vitamin Portfolio

Tickets for Charity is a unique platform that combines charitable giving into secondary market ticket allocation.

Tickets for Charity hired Acceleration Partners to assess and make recommendations for several critical online marketing initiatives. These included better optimizing organic search presence, improving site navigation and conversion, and examining the feasibility of an affiliate program.  We recommended a comprehensive strategy that involved reworking the website and changing the hierarchy of the company’s core data assets.  Acceleration Partners continues to work with the company through implementation.

Judy's Book was a pioneer in the local search space and developed a platform for sharing opinions on products, services, and deals attracting more than $10M in venture capital. 

We worked with Judy’s Book on the development of new products and features as well as key business development initiatives including the introduction of the original deals platform.

Expo TV develops consumer-generated video reviews and product demonstrations on behalf of Fortune 500 brands.

We worked with Expo’s management team on the re-launch of the company’s website, helping to design and implement strategies to drive revenue through increased purchasing opportunities associated with the company’s Videopinions.

Threadsmith has patented technology that offers the ability to provide personalized embroidery on demand.

When Threadsmith decided to make the leap from technology provider to retailer, we were approached to help launch the website. We architected the design of the new website, recruited web designers, and created a marketing launch strategy that included search engine optimization, an affiliate program, and business development. The launch went from concept to implementation in less than four months. Threadsmith was acquired by VistaPrint.

xtra xtra offers a free and easy way to find and share personal and professional milestones online.

The founder of xtra xtra engaged us to help develop a business plan and financial model and to work with the company on its revenue and partnership strategy. We have guided the company through the launch of its beta website and continue to provide ongoing advice on development and refinement of the product.

State St. Barbers has recreated the old-fashioned barbershop with a modern twist.

We provided counsel for the launch of the company’s Boston franchise on several critical issues such as lease negotiation, identification of contractors, and strategic marketing.

Springboard CIM Springboard CIM develops and manufactures advanced ceramic materials for both military and industrial applications using a proprietary process.

We worked with Springboard to develop fundraising materials and manage the fundraising process, helping the company to generate interest from multiple investors.

Round Print Inc.

We worked with Round Print’s founders to develop the company's executive summary and financial model in preparation for Series A fundraising for the company's next-generation cylindrical digital printer product. We also gathered competitive intelligence, researched industry trends, conducted primary interviews with prospective customers and hired and managed outside marketing vendors.

Cold Spring Diagnostics CSDI is a medical research company whose mission is to save lives by finding the source of internal bleeding in surgical patients.

We worked with CSDI to develop their executive summary and financial model in preparation for a second round of fundraising and the launch of clinical trials.