Representative Clients & Projects
We work with clients ranging from start-up to Fortune 500 and across a variety of industries that include Consumer Products and Services, Life Sciences, Green Technology, High Tech and Financial Services.
Consumer Products & Services
Tiny Prints Inc. (Mountain View, CA)
www.tinyprints.com
Tiny Prints is the market leader in contemporary online custom stationary products. It's brands include Tiny Prints and Wedding Paper Divas.
Project Information:
Having grown very successfully through word of mouth and traditional advertising, Tiny Prints management wanted to expand it's performance based marketing initiatives. Working closely with the founders, we designed and launched affiliate programs for both brands within two weeks on the Share a Sale platform, generating revenue from week one and a thirty day ROI. We also manage the programs on an ongoing basis, helping to recruit and train new affiliates and have attracted over 1,500 affiliates to date.
Threadsmith (Vestal, NY)
www.threadsmith.com
Threadsmith has a proprietary technology which allows users to create, personalize and order custom embroidery items directly from their computer.
Project Information: When Threadsmith decided to make the leap from technology provider to direct e-commerce site, we were approached to help launch the website—the first to offer customers the chance to create personalized embroidered items in real time. Asked by the company's investors to target the baby and small business market, we architected the design of the new website based on this business strategy—recruiting designers and creating a marketing launch strategy that included both paid and organic search engine optimization, the launch of an affiliate program platform and both viral and business development outreach. The launch went from concept to implementation in under four months.
Newpro Windows (Woburn, MA)
www.newpro.com
Newpro is a leader in replacement windows in the Northeast region.
Project Information:
We partnered with Fresh Tilled Soil to redesign the company ’s strategy for leveraging the internet to acquire new customers cost effectively. This includes the development of a new website and an increased focus on Search Engine Optimization. Newpro’s website, which had not being indexed previously, is now competing for the top spots in the major search engines for key terms such as “replacement windows".
Isis
Maternity, Inc. (Needham, MA)
www.isismaternity.com
Boston's first and only network of centers offering programs and products
for new families.
Project Information:
We began working with Isis Maternity in 2003 on new revenue and customer acquisition initiatives including the company’s highly successful referral, membership, member benefits and resource guide programs. Since this time, Isis Maternity has developed from a prototype into a multi-center operation which has become a household name for expecting and new parents in the greater Boston area and has attracted over 20,000 clients to date.
NCR Corp (Dayton, OH)
www.ncr.com
A six billion dollar leader in secure financial transactions , kiosks, ATMs, telephony-based transactions and data warehousing
Project Information:
We were engaged by the Vice President of Intellectual Property to explore the launch of a new credit card entry based upon several patents in the company's intellectual property portfolio. We conducted market research and developed multiple business scenarios to create value from the I.P portfolio. We then worked with the client to develop a business model, executive summary and make improvements to the existing patents. This work has become the basis of internal and external fundraising, management recruitment and project planning.
Barton and Gray Mariners Club (Boston, MA)
www.bartonandgray.com
Barton & Gray Mariners Club offers an innovative fractional boat ownership program for high net worth individuals.
Project Information: Acceleration Partners was engaged by the founders of Barton and Gray to help develop a new executive summary for the company’s revamped Mariners Card Program. In preparation for a second round of fundraising, we repositioned a 50 page PPM into a more concise, focused and well received business summary that resonated with prospective investors. We also helped the company reach out to a target group of potential customers and investors.
Beau-coup (Mountain View, CA)
www.beau-coup.com
Beau-coup is one of the largest online retailers of unique wedding, baby and party favors
Project Information: We were engaged by Beau-coup's founders to revitalize the company’s in-house affiliate program, which had shown little growth over the past year and had many affiliates who were competing with the company’s own marketing efforts. We immediately updated the terms and conditions of the program, removed questionable affiliates, overhauled all of the creatives and launched a new program on Share a Sale to aggressively recruit new affiliates in targeted segments. Within six months, we had quadrupled and significantly diversified the base of active affiliates who send orders to the company on a regular basis. We also worked with Beau-coup on search engine optimization strategy and the launch of their new website.
Chef Dane's (Needham, MA)
www.chefdanesneedham.com
Chef Dane's is a new “make and make” kitchen concept offering healthy, fresh, gourmet dinners with all the preparation done in advance.
Project Information:
We worked with the owner of the local Needham franchise on developing marketing and customer acquisition strategies, with a focus on viral marketing and loyalty based programs. We also advised on aligning the company’s pricing strategy vis-a-vis the competition. Since opening, the Needham store has far outperformed other national franchisees and has attracted the majority of its customers via word of mouth.
State Street Barbers (Boston, MA)
www.statestreetbarbers.com
State Street Barbers has recreated the old-fashioned barbershop with a modern twist.
Project Information: Provided counsel for the launch of the company’s Boston franchise
on several critical issues such as lease negotiation, identification of contractors,
and strategic marketing.
Beacham
Cars America (Boston, MA / New Zealand)
www.beacham-jaguar.co.nz
Beacham Independent Jaguar produces modernized versions of two popular classic
Jaguar models from the 1960s, using all authentic components.
Project Information:
Working with entrepreneur Don Rose, we developed an executive summary and
financial model for transforming the business into a production-based
manufacturing operation in conjunction with the launch of a U.S. distributorship.
The Cell 411 Group (Newton, MA)
Project Information:
Working with a group of prominent Boston businessmen, we examined the feasibility
of launching a new business in the wireless directory market. Based on our
findings and recommendations, the group ultimately decided not to proceed
with the venture.
Green Technology
Get Solar (Cambridge, MA)
www.getsolar.com
Get Solar is an innovative new online directory aimed at helping consumers learn more about solar energy alternatives and then qualify and engage local contractors.
Project Information: We worked Get Solar’s founder on the launch of the company's innovative new solar lead generation service. This included helping to develop the company's business model and revenue strategy as well as implementing tactics to ensure that early customers would have a rewarding experience. We also worked with Get Solar on a marketing and search optimization strategy and the development an affiliate based commerce store.
BluHomes (Waltham, MA)
BluHomes is a provider of pre-built and fully customizable green homes
with a focus on convenience, fun designs and healthy, high quality products.
Project Information: We are working with Blu Homes founders on the development of the company's initial website and online marketing strategy, including optimization the company's website and publications for search engine placement.
FreeGreen (Somerville, MA)
www.freegreen.com
FreeGreen is a web-based provider of plans for mass-market, ready-to-build “green” homes and home renovations.
Project Information: We are working with FreeGreen's founders on the development of an executive summary and positioning in preparation for a second round of angel financing. This includes helping to examine the company's pricing, website design, and marketing and customer acquisition strategy as part of the beta launch of the service.
Water Synergies (Brookline, MA & Israel)
www.waterfund.net
Water Synergies invests in water
reclamation projects in Israel and its abutting neighbors, as well as enabling water technologies
throughout the world.
Project Information: We served as chief of staff to the company's founder, helping to develop
investment materials and coordinate the efforts of multiple resources for
the company's formation and fundraising efforts. We also conducted market research for the introduction of new products and technologies in the water industry.
Life Sciences
Bioscan,
Inc (Washington, DC)
www.bioscan.com
Bioscan manufactures equipment for the rapidly growing molecular imaging market. Its products are used drug development, and research into disease causation.
Project Information:
We worked with Bioscan to develop their business plan, executive summary and fundraising strategy in preparation for an expansion stage investment. Additionally, we assisted with the identification of qualified investors and helped the CEO manage the fundraising process.
Cold
Spring Diagnostics (Brookline, MA)
www.coldspringdiagnostics.com
CSDI is a medical research company whose mission is to save lives by finding
the source of internal bleeding in surgical patients.
Project Information:
We worked with CSDI to develop their executive summary and financial model
in preparation for a second round of fundraising and the launch of clinical
trials.
High Tech
A
Fortune 500 Company
A multibillion dollar provider of telecommunications hardware, software and services.
Project Information:
We were engaged by the VP of Intellectual Property to help develop a strategy for monetizing non-core, early stage technologies. We developed a framework and plan for creating an external incubator to spin out IP with the potential to flourish in venture funded companies. We also created the business plan and assessed the viability of a test case spin out.
In a second project, we examined the viability of an open sourced business model for an application platform, including developing multiple financial projections and examining the success and failure of similar open source initiatives.
Round Print Inc. (Brookline, MA)
Round Print is developing a next-generation cylindrical digital printer designed for the commercial packaging and advertising specialty industries.
Project Information:
We worked with Round Print’s founders to develop the company's executive summary and financial model in preparation for Series A fundraising. We also gathered competitive intelligence, researched industry trends, conducted primary interviews with prospective customers and hired and managed outside marketing vendors.
Springboard
CIM (Pittsfield, MA)
Springboard CIM develops and manufactures advanced ceramic materials for both military and industrial applications using a process called
ceramic injection molding (CIM).
Project Information:
We worked with Springboard to develop fundraising materials and manage the
fundraising process, helping the company to generate interest from multiple
investors.
Expo TV (New York, NY)
www.expotv.com
Expo TV is a social shopping destination with consumer-generated reviews and product demonstrations available online or on Expo's interactive cable channel.
Project Information:
We worked with Expo’s management team on the re-launch of the company’s website, helping to design and implement strategies to drive revenue through increased purchasing opportunities associated with the company’s Videopinions. This involved the launch of a dynamic and intelligent affiliate program, using over 200 merchants.
Judy's
Book, Inc. (Seattle, WA)
www.judysbook.com
Judy’s Book was a pioneer in the local search space and developed a platform for sharing opinions
on products, services and deals, attracting over $10M in venture capital.
Project Information:
We worked with Judy’s Book on the development of new products and features as well as
key business development initiatives including the introduction of the original deals platform.
PawSpot (Cambridge, MA)
www.pawspot.com
PawSpot is an exciting new web service that allows users to arrange play dates, exchange pet-sitting, and discuss pet friendly stuff with neighbors.
Project Information:
We advised PawSpot's management team
on issues related to strategy, product development, fundraising, customer acquisition and marketing.
The
Daily Jolt (Cambridge, MA)
www.dailyjolt.com
The Daily Jolt is a network of student managed websites at over
95 colleges and universities used by over 400,000 students.
Project Information:
We were engaged by the new owners to help with critical growth initiatives. This included diversifying and expanding the company’s revenue base and developing strategies for cost effective customer acquisition, including SEO/SEM. We also designed and launched www.freshmanchecklist.com to target incoming college freshman.
Renting Your Home (Somerville, MA)
www.rentingyourhome.com
Renting Your Home is a web-based property management service targeted to owners of the 12.3 million rentals without a traditional property manager.
Project Information:
We developed the company's executive summary in preparation for Series A fundraising, advised on pricing strategy and identified potential business partners.
Financial Services
A leading public company providing private student loans directly to consumers and on behalf of top tier banks.
Project Information:
The company approached us with an interesting dilemma: while they had been growing at over 20% per year since their IPO, they were worried changing market forces could spell trouble for continued growth. We assisted the Senior Vice President of Strategy and the Vice President of New Initiatives in an overhaul of the corporate strategy and became an integral part of the implementation team. Ongoing work has centered around launching a new business unit, improving marketing to millenials and maintaining an entrepreneurial environment within the enterprise