Representative Clients

Shutterfly Inc. was founded in 1999 and is a publicly traded Internet-based social expression and personal publishing company that operates Shutterfly.com, Tiny Prints.com, Weddingpaperdivas.com and Treat.com.

In March of 2011, Shutterfly acquired Tiny Prints. Our work with Tiny Prints for Shutterfly has attracted more than 7,000 affiliates to date with a more than 100% annual sales growth rate for three consecutive years.

The affiliate program is consistently one of the top performers on the ShareASale network and is regarded as a top program across the affiliate industry, winning the Exceptional Merchant prize at the 2012 Affiliate Summit, beating out Amazon.com and Overstock.com. The program has also launched industry leading features such as a Storefronts Program and a Dynamic Pixel system that alters commissions based on the quality of an order. In 2012, we worked with Shutterfly to launch the affiliate program for their newest brand, Treat.

Tiny Prints is the market leader in online custom stationery products.

Having grown very successfully through word of mouth and traditional advertising, Tiny Prints management wanted to expand its performance-based marketing initiatives. Working closely with the founders, we designed and launched an affiliate program within two weeks on the ShareASale platform, generating revenue from week one and a thirty day ROI. We continue to manage and oversee the program on an ongoing basis, helping to recruit, train and develop new affiliates.

The affiliate program is consistently one of the top performers on the ShareASale network and is regarded as a top program across the affiliate industry, winning the Exceptional Merchant prize at the 2012 Affiliate Summit, beating our Amazon.com and Overstock.com. We also consult with Tiny Prints on search engine optimization and have helped launch oversee several new revenue programs and services.

adidas is a global leader in the sporting goods industry delivering state of the art sports footwear, apparel and accessories to consumers worldwide.

An integral part of the world of sports for over 80 years, the adidas brand portfolio includes Reebok, Taylormade, Rockport and CCM Hockey. In 2006, adidas launched an affiliate marketing program to expand their direct-to-consumer reach. Acceleration Partners was selected to audit, re-launch and manage the affiliate program because of our focus on driving incremental revenue through new customer acquisition by creating long-term relationships with high-quality, content-based affiliate partners. 

ModCloth is a top online retailer of vintage-inspired and independently designed clothing, accessories, and apartment items.

ModCloth.com is a retro, indie, and vintage-inspired online retailer specializing in clothing, accessories and decor styles that are distinctively darling and unique. In just a few years, ModCloth has grown from humble beginnings in a college dorm room to "America's Fastest-Growing Retailer" securing a significant spot in the indie fashion industry. ModCloth, Inc. was founded in 2002 and now boasts over 4.5 million unique shoppers every month.

ModCloth is one of the web's most thriving fashion boutiques that has mushroomed into an online fashion leader, carrying apparel from top trend-spotting designers like Jeffrey Campbell, Moon Collection, Darling, Max and Cleo, and many others. ModCloth came to Acceleration Partners to streamline their affiliate programs and help them dig deeper into their core demographic. With ModCloth’s reputation in the online retail space and Acceleration Partners proven success in the affiliate business, this is sure to be a successful partnership.

zulily is the number one online boutique for moms, babies and kids. Members can enjoy savings of up to 90% off retail prices while they discover unique brands and find quality products at a value.

Everyone loves a fabulous deal, so it’s no wonder that zulily is the leading online daily deals site for moms, babies and kids. zulily connects over 10 million members with free, exclusive and convenient access to top luxury brands and boutique brands at an exceptional, unbeatable value. 

There’s something new to be discovered on zulily every day.  zulily launches 35 sale events daily that typically last 72 hours and offer a rotating selection of over 1,400 top-quality products including apparel, toys and home goods to choose from, all at an average of 50% and some up to 90% off retail prices.

zulily has teamed up with Acceleration Partners to build a program focused on long-term relationships with trusted content-based affiliates.

Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories.

Acceleration Partners was selected to work with Reebok to improve both their affliliate program and search engine optimization for the site.  For SEO, AP has worked with the Reebok team to areas of opportunity in organic search, to upgrade on-page SEO and to develop detailed strategies for managing  SEO for future product, feature, and page additions. In its affiliate program, Acceleration Partners will be working with Reebok to phase out low value affiliates, develop a new strategy for content-based & shopping sites and focus on adding new affiliates that can drive new customer acquisition. We will also be launching a new affiliate program on ShareASale for Reebok that will provide more transparency and help us continue our commitment to quality.

TaskRabbit is an online marketplace that lets people easily outsource small jobs and tasks to a network of TaskRabbits, who have been pre-screened and approved. Described as “eBay for labor”, TaskRabbit was founded in 2008 and now has a presence in nine major cities and counting.

TaskRabbit is a fast-moving company in the quickly expanding niche of on-demand services. Users can hire TaskRabbits, via an e-Bay like auction system, to do anything from laundry to filing to errands, and much more. Founded in 2008, as TaskRabbit grew and rapidly expanded its city roster, its network of TaskRabbits, and the number and type of tasks advertised, the site soon found itself with a nearly overwhelming number of pages and a user experience and information architecture challenge. Additionally, the site needed to speak to individual users, business users, and the TaskRabbits themselves – creating another level of complexity.

Acceleration Partners was selected as a strategic partner to work with TaskRabbit to update the site’s information architecture to develop a strong, high-conversion user experience for each type of user, while optimizing the site for search and developing a page indexing strategy. Additionally, we are working with TaskRabbit to develop accurate and actionable analytics tracking and to improve the on-page user experience and conversion rates.

Zact is a new smart mobile service introduced by parent company ItsOn. Started by world leading wireless pioneers, Zact fundamentally changes the way mobile service is delivered, by letting customers easily adjust their mobile plans as often as they want, creating a mobile plan that is exactly right for them.

Zact approached Acceleration Partners before the service launched, asking us to advise them as they developed their website for launch. We helped to architect the site in a user and SEO-friendly way, consulted with their senior management team to determine KPIs and set up analytics to track them, and served in a general advisory role as they began to develop their digital marketing strategy. We also worked with the Zact team pre-launch to help find beta testers and to develop an affiliate marketing strategy to be rolled out shortly after launch. Post-launch, we have continued to work with the Zact team to analyze site traffic data and make recommendations to drive traffic and improve conversion, and to roll out the affiliate program.

Bonobos is an online retailer of better fitting, better looking men's pants, shorts, swimwear, polos, complementary bags, belts, shoes, watches and more.

Bonobos was launched in 2007 as an e-commerce company on a mission to outfit men with better fitting pants. Quickly, the company has become a leading men's retailer and one of the country's fastest growing e-commerce businesses. After cutting its marketing budget by half in early 2012 and focusing on maximizing ROI across its marketing channels, Bonobos selected Acceleration Partners to develop a comprehensive information architecture and SEO strategy. Our thorough and collaborative audit and research process allowed us to develop an effective immediate plan to maximize SEO opportunities, while building a solid foundation for ongoing SEO enhancements and site improvements.

One Kings Lane is a leading private sale site that partners with top brands and designers to give members insider access to designer décor, home furnishings, fantastic gift selections, and exclusive tag sales.

One Kings Lane was launched in 2009 and is now one of the leading online home and lifestyle shopping destinations with more than three million registered users.  As a part of the continued growth strategy, it was decided to launch an affiliate program to leverage the channel's ability to introduce brands to new consumers and drive incremental sales.  Acceleration Partners was selected to launch and manage the One Kings Lane affiliate program because they wanted to run a very high quality program without coupon or incentive based sites and valued our multidisciplinary approach to program management.

Blurb enables anyone to design, publish, share, and sell their own bookstore-quality books and is ranked 47th overall on Inc. 500’s list of the fastest-growing privately held companies. 

Blurb has grown rapidly through their online publishing services that allow customers to create their own high-quality books, shipping more than 1.4 million books in 2010 alone. We were contacted by Blurb when they began considering launching an affiliate program for the first time, as several members of the management team had negative experiences with affiliate programs at their prior companies. Acceleration Partners was chosen to help launch and manage the Blurb affiliate program because of our commitment to quality and transparency in affiliate management and our focus on driving incremental revenue in their target demographic.  

Stella and Dot , an Inc. 500 Fastest-Growing Company, is a boutique-style jewelry and accessories line available exclusively online and through in-home Trunk Shows by Independent Stylists.

Launched in 2004, Stella & Dot is one of the fastest growing direct sales companies that sells an exclusive line of jewelry and accessories online and through a network of independent stylists who offer private trunk shows. In 2011, the new CMO at Stella & Dot approached Acceleration Partners to review their new website and recommend various optimization strategies. The AP team put together a cohesive plan which included technical updates, targeted SEO for each category and product page, an improved navigation, additional landing pages targeting specific keywords and a strategy for optimizing their stylist recruitment efforts. Since then, we have continued to work together on advanced SEO strategies, optimizing new products, and providing overall strategic guidance for the website. After a year of work, Stella & Dot has seen over 300% increases in their non-branded search traffic and non-branded search revenue.

The Acceleration Partners team also works with Stella & Dot on affiliate program management. We started by  to shut down their previous affiliate program which was attracting low-value affiliates and relaunched and repositioned the program on the ShareASale network, and have continued to grow the affiliate program together. Acceleration Partners was chosen to help launch and manage the new Stella & Dot program because of our transparent approach to affiliate management, our focus on driving revenue through new customer acquisition, and our track record of successfully launching and managing retail affiliate programs.

Franklin Sports is a leading producer of sporting goods and games. Most well known for being the official batting glove supplier for Major League Baseball, Franklin produces a wide range of products for Baseball, Soccer, Football, and more.

Franklin Sports has been in the sporting goods business since 1946, and sells through retailers as well as online. As part of their plan to improve e-commerce, they selected Acceleration Partners to spearhead the optimization of several of their websites, and develop a strategy to condense their subdomains into one dominant website. In addition to driving search engine optimization and information architecture efforts for this new site, Acceleration Partners also launched a pilot PPC program in AdWords to target some of Franklin Sports' top product categories.

UNREAL Brands is on a mission to change the way that junk food is made – to unjunk the world. Unreal Candy, the company’s first product line, is America’s favorite candy, without all the junk.

UNREAL launched its first product line, Unreal Candy, in late 2012, and turned to Acceleration Partners to help them maximize their website as a new customer acquisition channel. We advise UNREAL on on-site SEO practices and overall digital marketing strategies, including email marketing strategy & analytics, analytical blogger partner selection, and digital sampling strategies. Additionally, we work with UNREAL’s branding agency and creative agency on website strategies that will achieve both the company’s branding and conversion goals.

ShoeDazzle co-founded by their chief stylist, Kim Kardashian, is where women who love shoes and fashion come for their personalized style fix. It was founded on the belief that every woman—not just the stars—deserves her own personal stylist.

Featured in People StyleWatch and Glamour, and named as one of America’s Most Promising Companies of 2011 by Forbes, ShoeDazzle offers customers personalized shoe, handbag and accessory recommendations chosen for them by a team of Hollywood stylists.  Acceleration Partners was chosen to manage the Shoedazzle affiliate program because of our transparent and innovative approach, our solid reputation within the industry and our commitment to developing high-quality, results-driven affiliate programs. 

Layla Grayce & Zinc Door are boutique online retailers of furnishings, decor, and gifts.  Layla Grayce is also an Inc 5000 member.

Layla Grayce had previously launched an affiliate program without outside management, only to shut it down a few months later because the program was overrun with fraudulent and low-quality affiliates. This time around, they knew they wanted the help of experienced professionals to launch their new program. In 2009 we began our engagement with Layla Grayce and worked with the company’s founders to re-launch a new affiliate program within two weeks on ShareASale with stronger terms and conditions, comprehensive program materials and all new creatives. We also aggressively recruited and attracted quality affiliates  and product feed sites who generate orders from new and high value customers. The program reached 10% of sales within nine months of launch, without a single coupon or incentive site and grew over 250% in its second year.

In 2010, we were engaged by the Layla Grayce founders to work with the company on website navigation and Search Engine Optimization (SEO) strategy, helping to grow sales through organic search by almost 50% within the first year on target terms through careful landing page optimization. Our engagement continued on a monthly basis and we have worked with the Layla Grayce team on a handful of site redesigns, in addition to the launch of their sister site, Zinc Door, in the fall of 2011. Zinc Door is considered the premier online destination for modern and transitional decor and furniture, where we have continued to manage their affiliate program, implement search engine optimization methods, and drive conversion and ROI strategies.

Tea Collection designs upscale, modern, fresh clothing for children inspired by cultures around the world. Tea is also an Inc 5000 fastest growing small company.

When the new Director of Marketing at Tea Collection reviewed their Google Affiliate Network (GAN) affiliate program, he discovered that the majority of sales were coming from trademark bidders and low quality coupon sites. We were engaged to re-launch the Tea Collection affiliate program on the ShareASale network. We implemented stronger terms and conditions, overhauled the program materials and creatives, launched a new affiliate website, and recruited and attracted high quality and relevant affiliates. Less than five affiliates from the old GAN program were asked to join the new program.

The new program has been growing 25-50% per month since launch with high quality and product feed oriented affiliates.

Little Passports develops fun and exciting children’s subscriptions that deliver the world to your child's doorstep. Packages arrive full of goodies including a letter, souvenirs, activities and online games for parents to help their children learn all about different cultures around the world.

Little Passports award winning children's educational program is growing fast has been featured in Parenting Magazine, Real Simple’s Holiday Gift Guide, the Wall Street Journal and many more! Children and their parents absolutely love Little Passports because it inspires a love and understanding of the world as your child learns about a geography, history, culture, and language in a fun and memorable way. The Little Passports expanding line now includes a World Edition and a USA Edition available in monthly, 3-6 month or 1 year subscriptions. Little Passports paired with Acceleration Partners to bring their online business to the next level by developing their relationships with trusted content based affiliates.

Mabel's Labels creates innovative and award-winning labels for babies, kids and grown-ups that can be customized with a name, choice of colors and icon.

Featured in InStyle and People magazine, Mabel's Labels sticky labels and clothing labels can be customized with a child’s name, choice of colors and icon. And, best of all, Mabel’s Labels are dishwasher, microwave and laundry safe! Their expanding line also includes ID wristbands, allergy alerts and bag tags. We partnered with Mabel's Labels to help launch and manage a new affiliate program on the ShareASale network and offer recommendations on how best to optimize its performance and drive revenue through new customer acquisition. After six months of managing the affiliate program, the Director of Sales and Marketing at Mabel's approached Acceleration Partners to see how they could task us with improving their new customer acquisition and organic search traffic. Our Digital Strategy practice was then engaged to overhaul the Mabel's Labels site SEO and information architecture, beginning with an audit of and recommendations for enhancements to on-page SEO for top level category pages, product pages and gateway landing pages.

Frecklebox creates personalized children's books and other unique gifts for kids through web-based digital printing.

Frecklebox came to us as a leader in personalized gifting for kids. They had some generalized search presence, but needed it to be further developed and targeted toward higher quality, higher conversion traffic. We worked with them to develop a comprehensive SEO strategy, ensuring that the site was optimized for the right, highest conversion, search traffic. Additionally, we partnered with their team to conduct an audit of their affiliate program to offer recommendations on how best to optimize its performance and drive incremental revenue through new customer acquisition.We have continued to work with the team at Frecklebox to improve the site's navigation and make it more tailored to shoppers, further increasing conversion rates. In 2012, we worked together on their site's re-launch, with a new look and feel and updated navigation. After a year of working together, Frecklebox has seen search traffic grow over 45%, and and non-branded organic search revenue has grown to over 15% of total sales.

Craftsy is the leading online social crafting platform offering full-length, professionally-produced HD video courses in a wide variety of crafts and hobbies.

Founded by ex-eBay, Yahoo!, Priceline and ServiceMagic executives, Craftsy is the fastest-growing online crafting community on the web and offers a wide selection of full-length, professionally-produced HD video courses in quilting, sewing, knitting, crochet, food, jewelry, paper craft, and more. Featured in The Washington Post and Mashable, Craftsy enables anyone the chance to be taught by some of the best instructors from around the world. Acceleration Partners was selected to work with the Craftsy affiliate program because of our in depth relationship with thousands of affiliates in the DIY space and our proven track record of turning reputable programs into some of the most successful in the industry.

Gazelle offers a fast and easy way for consumers to get cash for their used electronics like iPhones, iPads, Macbooks, Samsung Galaxy devices, and many other smartphones and tablets. More than 500,000 consumers have used Gazelle to sell nearly one million gadgets. Consumers love Gazelle because they avoid the hassle of managing a peer-to-peer transaction or sale on a marketplace while enjoying great services including free shipping, secure data removal, and even a shipping box for select gadgets to make packaging easy.

Gazelle opened its doors in 2007 and began pioneering this new idea we call reCommerce. Today Gazelle is the nation’s leading consumer electronics trade-­in site. Gazelle, headquartered in Boston, has handled more than 1 million consumer devices and paid out nearly $100 million for items people no longer needed. But Gazelle is about more than numbers. It's about reCommerce: Changing the way we all think about buying, owning, selling and recycling. Gazelle works hand­-in­-hand with their customers to enhance value and make good things happen in every part of the consumer electronics lifecycle.

Acceleration Partners has teamed up with Gazelle to revamp the affiliate program by launching on the Shareasale Network, and by optimizing their existing programs to focus on new customer acquisition through the use of our innovative recruiting, and promotional techniques.

Kaz (Division of Helen of Troy) is a global leader in healthcare and home comfort products with a brand portfolio that includes Vicks, Honeywell, and Braun.

Kaz USA, a division of Helen of Troy, manufactures portable home comfort and healthcare devices under three global brands: Honeywell, Vicks, and Braun, as well as a number of other proprietary brands. When Kaz decided to launch its first direct to consumer online store, they knew they wanted an experienced partner. Recognizing that the direct to consumer model posed some unique challenges, Kaz wanted to be sure they understood all of the implications. They talked to many firms about helping coordinate the launch and management of an affiliate program. Acceleration Partners was ultimately chosen because Kaz preferred our transparent approach and honest expectation setting compared to multiple other vendors who promised easy money and immediate success. Three years later, the affiliate program continues to grow steadily making it a profitable component of Kaz's overall marketing strategy.

AdLens , established in 2005, is revolutionizing eyewear with its innovative variable focus eyewear products. The eyewear, which allows individuals to adjust their own glasses for an “instant prescription” is defining a new category of consumer eyewear.

AdLens first came to Acceleration Partners as the company, which was initially a B2B enterprise only, began to focus on selling directly to customers. After an initial project during which we vetted the existing plans for B2C and made general strategic recommendations, we were selected as a key strategic partner for the project and future B2C planning. Since the site will need to address both B2B and B2C customers, key to the engagement is developing site architecture that is both SEO-friendly and targeted to both customer segments. In addition to developing the site blueprints and performing extensive market research to determine the potential size of the market, Acceleration Partners will oversee the development process and other involved partners to ensure successful execution.

momAgenda was founded in 2005 and is a leading provider of organizational products, with a focus on busy mothers and their families.  momAgenda has developed a devoted following, and counts celebrity moms such as Reese Witherspoon, Felicity Huffman and Cindy Crawford among its loyal customers.

In early 2012, the founders of momAgenda approached Acceleration Partners for an audit of their performance marketing channels, including SEO, PPC, and affiliate. After taking a comprehensive look “under the hood,” including a deep dive into their analytics, the Acceleration Partners team developed numerous recommendations for low-cost, high-ROI initiatives that would have a significant impact on the business quickly. Additionally, our team recommended a change in vendor strategy, which would generate immediate cost savings. We have continued to work with MomAgenda on overall SEO strategy and took over their PPC program in 2012, managing both branded and non-branded paid search efforts, including product listing ads and ad segmentation by device.

Gemvara is a leading online jewelry destination giving shoppers the ultimate custom jewelry experience.

Gemvara offers customers a new way to shop for jewelry that is perfectly unique. Each one-of-a-kind piece is custom designed incorporating customers' gem and precious metal preferences. Gemvara's jewelry customization engine was designed with functionality in mind, allowing visitors to create a nearly infinite selection of custom products. With such a complex system, attention to search engine optimization is extremely important to ensure that the correct pages index and rank for their corresponding keywords. Gemvara engaged Acceleration Partners to develop a set of special dynamic rules to govern search engine optimized information on automatically generated pages, as well as further customize SEO solutions for their more static landing pages.  Additionally, we partnered with Gemvara to conduct an audit of their affiliate program to offer recommendations on how best to optimize its performance. Acceleration Partners was chosen to audit Gemvara's program because of our focus on creating new customers, driving revenue and our transparent approach to affiliate management.

Chelsea Clock has been making America’s finest clocks, by hand, since 1897. The company has rich nautical roots, having sailed on many of the nation’s ships and some of its finest yachts. Many presidents have owned and gifted Chelsea clocks, which are still made in their original factory in Chelsea MA. Today, Chelsea Clock has moved forward with the times, and has developed a thriving web business which satisfies the wants of its many collectors.

Chelsea Clock came to Acceleration Partners seeking a strategic partner to bring its website to the next level. We worked with the Chelsea executive team to first optimize the existing site for search, with moderate tweaks to existing architecture. Additionally, in our first phase of work, we performed a deep audit and update to its Google AdWords program, working to improve margins by cleaning up keywords and testing different ad messaging and phrasing.

Once our initial audit phase was completed, we have continued to work with Chelsea on overall digital strategy, including newsletter creation, email marketing recommendations, conversion optimization, and further enhancements and improvements to SEO and PPC, with a clear focus on ROI for all activities.

Lot 26 Studio offers the widest variety of adhesive wall art and graphics expanding the world of wall sticker couture.

Founded in 2007, the company quickly took off selling their wall decor wholesale to retailers like Target, Kohl's, and Bed Bath & Beyond.  Hoping to leverage their success in the wholesale space, Lot 26 Studio launched a direct to consumer website, but needed assistance with customer acquisition and direct marketing strategy. The company's existing expertise in selling wholesale did not transfer to their direct-to-consumer offering, therefore we were hired to develop an online direct-to-consumer sales program.  Working together with Lot 26 Studio, we decided to start with Search Engine Optimization (SEO) to drive traffic to the already well-designed website.  Within the first six months, the site has begun to index high in google for top industry keywords and their online revenue has grown almost 1000%.  In addition, we launched an affiliate marketing program to expand the company's direct-to-consumer reach.  The number of affiliates and revenue from this program has continued to increase exponentially each month.  We continue to work with the Lot 26 team to implement structural changes to the website, as the company grows and begins to acquire new markets and products.  Additionally, we oversee many areas of their social media efforts, in addition to managing their ongoing relationships with blog and deal websites. 

Beau-coup is one of the largest online retailers of unique wedding, baby, and party favors and was recently named to the Inc 5000.

We were originally engaged by Beau-coup's founders to revitalize the company’s in-house affiliate program, which had shown little growth and had affiliates who were competing with the company’s own marketing efforts. We immediately updated the terms and conditions, removed questionable affiliates, overhauled all of the creatives, and re-launched the program on ShareASale to aggressively recruit new affiliates in targeted segments.

Over two and half years, we more than doubled affiliate sales and diversified and grew the base of affiliates over 1000%. We also worked with Beau-coup on search engine optimization strategy and the launch of their new website.

Lotuff Leather is a manufacturer and direct retailer of luxury handmade leather consumer goods made with a unique natural process.  

When we began working together in 2009, Lotuff Leather's management team had significant experience with manufacturing and distribution, however this was their first experience with marketing directly to consumers online.  We worked with the company’s management to re-architect the company’s website to improve usability and navigation to increase conversion rates as well as better target organic search opportunities through detailed landing and product pages. We have continued to work with Lotuff for several years on general digital strategy, including A/B test key landing pages and developing a robust PPC program using Google AdWords and retargeting, and serving in a general business advisory role as needed.

Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world. During more than 160 years of existence, it has become known as one of the most innovative and creative companies making premium chocolate, with six production sites in Europe, two in the USA and distribution and sales companies on four continents.

Lindt is one of the world's most established chocolate brands, with roots going back to 1845. Lindt USA came to Acceleration Partners looking to  improve and optimize its Lindt RSVP website, which is focused on its growing home party sales business. We reviewed the business model and the existing site with the Lindt marketing team and developed new site architecture, page layouts, and optimized the new site for search and conversion. The new site, currently in production, will deliver visitors an upgraded user experience and allow Lindt RSVP to more effectively communicate with and sell to prospective consultants and party hosts.

Fox Corp is the largest project management firm in the Northeast, with practices in the Boston and Washington DC areas.

Fox Corp, founded in 1988, provides project and relocation management services to a range of clients and industries, utilizing innovative strategies for planning and executing commercial moves & construction projects. They selected Acceleration Partners in early 2012 as a strategic partner for the re-design of their website, which had not been updated in several years. We worked with the Fox team to create completely new information architecture and page layouts for the site, with both SEO and usability in mind. The new site, which launched in July 2012, was crafted based on extensive research to more accurately reflect the breadth of the company's offerings, drive increased organic search traffic, and improve the user experience.

Grasshopper Group is a virtual phone system designed to help small businesses & entrepreneurs stay connected and sound more professional.

Recognized as one of the fastest growing privately held companies, Grasshopper Group has been making it easier to start and grow a small business since 2003. Grasshopper is a global communications company that empowers entrepreneurs to succeed with virtual phone system products. Over 100,000 start-ups and small businesses have utilized Grasshopper's virtual phone system to appear more sophisticated and professional during their growth and transition stages. Grasshopper enlisted the expertise of Acceleration Partners in 2011 to help launch and manage a new affiliate program on the ShareASale network. The recently launched affiliate program will allow Grasshopper to expand and broaden their customer base through new customer acquisition.

Flextronics is a Fortune 500 company and one of the world’s largest contract manufactures with over $28B in annual revenue.

We were engaged by the VP of Intellectual Property at Flextronics to help develop new business cases for commercialization of core intellectual property, as well as competitive intelligence assessments. We also developed a framework for investing in high growth early stage companies who could benefit from partnering with the company at an early stage.

Prime Motor Group operates over 20 car dealerships along New England's coast in Massachusetts, New Hampshire, and Maine.

With the majority of qualified leads coming from the company's website, Prime's management and marketing teams decided it was time to revisit their search engine strategy. They engaged Acceleration Partners based on our unique and collaborative model to help develop a strategy and implementation plan to increase search viability, to be rolled out across multiple dealerships. We began working on the website for Mercedes-Benz of Westwood and have
been able to help Prime Motors move up significantly in search engine rankings with many top keywords breaking through to the first
page and taking over the number one result slot related to geography and models such as "Mercedes Benz Ma" and "Mercedes Dealer Boston". We have now moved to working on the Honda & Toyota sites. 

Our work has resulted in a 5-6% monthly growth rate in visits from organic search. Mercedes Benz of Westwood was also spared from Google's February 2011 "Farmer" update which targeted sites with repetitive content. This update affected the majority of dealerships who rely on template driven platforms as these platforms provide the same content to each dealership. We continue to work with Prime Motors on implementing this successful new framework for increased organic traffic and a better experience for visitors across all of their dealer websites.

Hawthorn Real Estate consists of a Hawthorn Properties, a full service real estate brokerage and Hawthorn Builders, a residential construction company.

The management team at Hawthorn Real Estate approached us to help integrate their Real Estate Brokerage business and New Home Construction business into a cohesive group of websites as part of a re-branding effort.  The AP team spent weeks strategizing and wire-framing a complete site revamp to best leverage their current assets, while proposing new features and search friendly tactics to improve customer acquisition and customer usability.  After a month of development, we successfully integrated the content from Hawthorn's old site into a portfolio of three core sites (Hawthorn Real Estate, Hawthorn Properties and Hawthorn Builders) with cross marketing and a consistent design platform and strategy. We worked hard to ensure that each site was best optimized for organic search and each page was created with targeted SEO, custom content and easy-to-use contact forms to increase overall conversion.
 

Boston Search Group is one of the leading boutique executive search firms focused on planning CEO and CXO level candidates to fast growing companies.

Acceleration Partners worked with Boston Search Group (BSG) to overhaul the firm’s website in combination with re-branding to dramatically increase the website’s search presence and conversion.  We worked with the founder to help identify areas and language that could better align the company's core services with the way that their perspective clients search. We helped BSG achieve numerous first page positions in Google for key terms related to executive searches by geography, type and position. This work has resulted in tremendous ROI that has allowed the company to scale back its marketing in other areas that have not been as measurable.
 

Buzzero.com , a portal for online learning, brings an innovative proposal unprecedented in Brazil: the possibility for anyone to learn and teach online. Students have a growing number of courses of different themes and authors at their disposal.

Buzzero.com had experienced some traffic fluctuations from organic search sources, and reached out to Acceleration Partners to determine the cause. We conducted a full SEO audit, investigating on-site and off-site factors, taking into consideration changes that were made to the site at the time. We presented our conclusions, and recommended additional improvements Buzzero could make to get more traffic for their top keyword targets.

Filings Made Easy provides legal filing services such as incorporation and registered agent services to clients throughout the United States.

Filings Made Easy approached us with the goal of getting more organic search traffic and orders through their online filing service. Upon auditing the website, we discovered many inconsistencies and past sites changes which had negatively impacted Search Engine Optimization (SEO). We helped the company better organize the website for SEO, updated and changed urls, and created new unique content that that was tailored for each service and state based on careful keyword research. Our work has helped FME increase search engine traffic by 40% within the first three months. The company also has top rankings for over 50 new high value terms since we started. 

Isis Parenting is Boston's first and only network of centers offering programs and products for new families, which has attracted more than 75,000 clients to date.

We began working with Isis Parenting (formerly Isis Maternity) in 2003 on new revenue and customer acquisition initiatives for its pilot center including the company’s highly successful referral, membership, and resource guide programs. Isis has since developed into a multi-center operation, becoming a household name for expecting and new parents in the Boston area. More recently, we assisted with a major upgrade of the company's organic search strategy, expanding the number of searches from generic terms by more than 500% in six months.

GetSolar is the market leader in generating leads for residential and commercial solar installers.

We worked with GetSolar’s founder on the launch of the company's innovative solar lead generation service. We helped develop the company's business model, revenue and pricing strategy, and implement tactics to ensure that early customers would have a rewarding experience.

We continue to play an important role in the evolution of the company’s revenue and pricing strategy, developing and executing strategies for establishing top positions for critical and highly competitive search terms such as “Solar Installers”.

FreeGreen provides free and low cost homeplans online for ready-to-build “green” homes.

We initially worked with Free Green’s founders to develop an executive summary and position the company for its successful second round of financing. We examined the company's pricing, website design, marketing, and customer acquisition strategies in preparation for launch. We continue to work to improve the company’s organic search engine results and to design and test new pricing and revenue strategies. We also developed the concept for and managed the launch of the company’s first Green Showcase Home Project, which has attracted significant media and advertiser interest.

Water Synergies invests in water reclamation projects in Israel and its abutting neighbors, as well as enabling water technologies throughout the world.

We served as chief of staff to the company's founder, helping to develop investment materials and coordinate the efforts of multiple resources for the company's formation and fundraising efforts. We also conducted market research for the introduction of new products and technologies in the water industry.  

BluHomes is a provider of pre-built and fully customizable green homes with a focus on convenience, fun designs, and healthy, high-quality products.

We are working with Blu Homes founders on the development of the company's initial website and online marketing strategy, including optimization of the company's website and publications for search engine placement.

Next Step Living provides home energy services to New England residents, helping to save money on utility bills while protecting the planet.

We worked with the Next Step Living team to help identity strategy and search engine optimization goals for their new website with a focus on increased online lead generation. We helped the company identify needs, get competitive bids, and move forward quickly with a new Wordpress based website, giving the company control over content.

Avaya is a multibillion dollar provider of telecommunications hardware, software, and services.

We were engaged by the VP of Intellectual Property to help develop a strategy for monetizing non-core, early stage technologies.  We developed a framework and plan for creating an external incubator to spin out I.P.  with the potential to flourish in venture funded companies. We also created the business plan and assessed the viability of a test case spin out, which resulted in the sale of the product to a third party.

SPEC Engineering is a leading process engineering firm offering full design-build servicesto high tech manufacturing and life sciences clients (cellulosic ethanol, batteries, solar panels, specialty chemicals, biopharmaceuticals).

The management of SPEC realized that its traditional sales approaches were becoming less effective in a digital world and decided to take a proactive leadership position in online marketing. After reviewing the company’s core product and service offerings, we designed and implemented a new strategy for the company’s website that transitioned it from a brochure-type format into a real marketing and lead generation tool. These efforts are now central to the company’s identification and prequalification of new prospects, helping the company attract new clients and expand its geographic reach. Our work helped result in the client recently landing a $15M deal from an organic web search.