Shutterfly is an online personal publication site specializing in photo-based products.

In March of 2011, Shutterfly acquired Tiny Prints. Our work with Tiny Prints for Shutterfly has attracted more than 7,000 affiliates to date with a more than 100% annual sales growth rate for three consecutive years. The program is consistently one of the top performers on the ShareASale network and is regarded as a top program across the affiliate industry, winning the Exceptional Merchant prize at the 2012 Affiliate Summit, beating out Amazon.com and Overstock.com. The program has also launched industry leading features such as a Storefronts Program and a Dynamic Pixel system that alters commissions based on the quality of an order.

Tiny Prints is the market leader in online custom stationery products. Its brands include Tiny Prints and Wedding Paper Divas.

Having grown very successfully through word of mouth and traditional advertising, Tiny Prints management wanted to expand its performance-based marketing initiatives. Working closely with the founders, we designed and launched an affiliate program within two weeks on the ShareASale platform, generating revenue from week one and a thirty day ROI. We continue to manage and oversee the program on an ongoing basis, helping to recruit, train and develop new affiliates. 

The program is consistently one of the top performers on the ShareASale network and is regarded as a top program across the affiliate industry, winning the Exceptional Merchant prize at the 2012 Affiliate Summit, beating our Amazon.com and Overstock.com. We also consult with Tiny Prints on search engine optimization and have helped launch oversee several new revenue programs and services. 

Blurb enables anyone to design, publish, share, and sell their own bookstore-quality books and is ranked 47th overall on Inc. 500’s list of the fastest-growing privately held companies.

Blurb has grown rapidly through their online publishing services that allow customers to create their own high-quality books, shipping more than 1.4 million books in 2010 alone. We were contacted by Blurb when they began considering launching an affiliate program for the first time, as several members of the management team had negative experiences with affiliate programs at their prior companies. Acceleration Partners was chosen to help launch and manage the Blurb program because of our commitment to quality and transparency in affiliate management and our focus on driving incremental revenue in their target demographic.  

Stella and Dot, an Inc. 500 Fastest-Growing Company, is a boutique-style jewelry and accessories line available exclusively online and through in-home Trunk Shows by Independent Stylists.

Launched in 2004, Stella & Dot is one of the fastest growing direct sales companies that sells an exclusive line of jewelry and accessories online and through a network of independent stylists who offer private trunk shows. The new CMO at Stella & Dot approached Acceleration Partners to review their new website and recommend various optimization strategies. The AP team put together a cohesive plan which included targeted SEO for each category and product page, an improved navigation, additional landing pages targeting specific keywords and a strategy for optimizing their stylist recruitment efforts. The Acceleration Partners team also worked with Stella & Dot to shut down their previous affiliate program which was attracting low-value affiliates and relaunched and repositioned the program on the ShareASale network. Acceleration Partners was chosen to help launch and manage the new Stella & Dot program because of our transparent approach to affiliate management, our focus on driving revenue through new customer acquisition, and our track record of successfully launching and managing retail affiliate programs.

Layla Grayce is a boutique online retailer of products for home, children, and women and is an Inc 5000 member.

Layla Grayce had previously launched an affiliate program without outside management, only to shut it down a few months later because the program was overrun with fraudulent and low-quality affiliates. This time around, they knew they wanted the help of experienced professionals to launch their new program. We worked with the company’s founders to re-launch a new program within two weeks on ShareASale with stronger terms and conditions, comprehensive program materials and all new creatives. We also aggressively recruited and attracted quality affiliates  and product feed sites who generate orders from new and high value customers. The program reached 10% of sales within nine months of launch, without a single coupon or incentive site and is on track for 250% growth in its second year.

We have gone on to work with the company on website navigation and Search Engine Optimization (SEO) strategy, helping to grow sales through organic search by almost 50% on target terms through careful landing page optimization.

Mimeo is America’s #1 overnight digital printing company working with 30% of the Fortune 100 companies and listed as one of the fastest growing companies in North America five years in a row by Inc. Magazine.

Mimeo.com is leading the digital printing industry by providing customers with the ability to print and ship with a click, 24/7 customer service, free ground shipping on orders $100+, and more.  Mimeo's VP of Marketing was knowledgeable about affiliate marketing and knew that he needed to engage an experienced partner to launch and manage the company's affiliate marketing program.  Acceleration Partners was chosen to manage Mimeo's affiliate program because of our focus on creating new customers and incremental revenue and our transparent approach to affiliate management.

Tea Collection designs upscale, modern, fresh clothing for children inspired by cultures around the world. Tea is also an Inc 5000 fastest growing small company.

When the new Director of Marketing at Tea Collection reviewed their Google Affiliate Network (GAN) affiliate program, he discovered that the majority of sales were coming from trademark bidders and low quality coupon sites. We were engaged to re-launch the program ShareASale. We implemented stronger terms and conditions, overhauled the program materials and creatives, launched a new affiliate website, and recruited and attracted high quality and relevant affiliates. Less than five affiliates from the old GAN program were asked to join the new program.

The new program has been growing 25-50% per month since launch with high quality and product feed oriented affiliates.

Waxing Poetic is a fast growing retailer of unique silver and mixed-metal modern heirloom jewelry.

Waxing Poetic’s business had been taking off for years, but they had little web or search presence for the company information or their popular products. We worked with the CEO to architect a search engine optimization (SEO) strategy for the newly redesigned website and coordinated with the design and development teams for implementation. We also recommended best practices for layout, conversion, and content organization. We then audited and corrected the major SEO issues on the old website, which tripped online sales within four weeks without any other site changes.

The new website has averaged 500% year over year sales growth and we have been retained to launch and manage the company's Search Engine Optimization (SEO), Pay Per Click (PPC), blog, social media, email marketing, and affiliate program efforts.

Frecklebox creates personalized children's books and other unique gifts for kids through web-based digital printing.

Frecklebox came to us as a leader in personalized gifting for kids. They had some generalized search presence, but needed it to be further developed and targeted toward higher quality, higher conversion traffic. We worked with them to develop a comprehensive SEO strategy, ensuring that the site was optimized for the right, highest conversion, search traffic. We are working with the team at Frecklebox to improve the site's navigation and make it more tailored to shoppers, further increasing conversion rates. Additionally, we partnered with their team to conduct an audit of their affiliate program to offer recommendations on how best to optimize its performance and drive incremental revenue through new customer acquisition.

Dessy offers bridesmaid, social occasion, and flower girl dresses, destination wedding gowns and gorgeous accessories to beautifully accent every wedding day.

The Dessy Group's CEO saw the potential of leveraging an affiliate marketing program for their growing online business.  The company had made some effort to engage affiliates in the past, but realized that they needed an expert in the marketplace to make their affiliate program a success.  Acceleration Partners was chosen for our track record of successfully launching and managing retail affiliate programs and our expertise working with retailers who have profitable wholesale channels but are just beginning to grow their direct to consumer channel. 

Gemvara is a leading online jewelry destination giving shoppers the ultimate custom jewelry experience.

Gemvara offers customers a new way to shop for jewelry that is perfectly unique. Each one-of-a-kind piece is custom designed incorporating customers' gem and precious metal preferences. Gemvara's jewelry customization engine was designed with functionality in mind, allowing visitors to create a nearly infinite selection of custom products. With such a complex system, attention to search engine optimization is extremely important to ensure that the correct pages index and rank for their corresponding keywords. Gemvara engaged Acceleration Partners to develop a set of special dynamic rules to govern search engine optimized information on automatically generated pages, as well as further customize SEO solutions for their more static landing pages.  Additionally, we partnered with Gemvara to conduct an audit of their affiliate program to offer recommendations on how best to optimize its performance. Acceleration Partners was chosen to audit Gemvara's program because of our focus on creating new customers, driving revenue and our transparent approach to affiliate management.

Lot 26 Studio offers the widest variety of adhesive wall art and graphics expanding the world of wall sticker couture.

Founded in 2007, the company quickly took off selling their wall decor wholesale to retailers like Target, Kohl's, and Bed Bath & Beyond.  Hoping to leverage their success in the wholesale space, Lot 26 Studio launched a direct to consumer website, but needed assistance with customer acquisition and direct marketing strategy. The company's existing expertise in selling wholesale did not transfer to their direct-to-consumer offering, therefore we were hired to develop an online direct-to-consumer sales program.  Working together with Lot 26 Studio, we decided to start with Search Engine Optimization (SEO) to drive traffic to the already well-designed website.  Within the first six months, the site has begun to index high in google for top industry keywords and their online revenue has grown almost 1000%.  In addition, we launched an affiliate marketing program to expand the company's direct-to-consumer reach.  The number of affiliates and revenue from this program has continued to increase exponentially each month.  We continue to work with the Lot 26 team to implement structural changes to the website, as the company grows and begins to acquire new markets and products.  Additionally, we oversee many areas of their social media efforts, in addition to managing their ongoing relationships with blog and deal websites. 

Beau-coup is one of the largest online retailers of unique wedding, baby, and party favors and was recently named to the Inc 5000.

We were originally engaged by Beau-coup's founders to revitalize the company’s in-house affiliate program, which had shown little growth and had affiliates who were competing with the company’s own marketing efforts. We immediately updated the terms and conditions, removed questionable affiliates, overhauled all of the creatives, and re-launched the program on ShareASale to aggressively recruit new affiliates in targeted segments.

Over two and half years, we more than doubled affiliate sales and diversified and grew the base of affiliates over 1000%. We also worked with Beau-coup on search engine optimization strategy and the launch of their new website.

Lotuff & Clegg is a manufacturer and direct retailer of luxury handmade leather consumer goods made with a unique natural process.

Lotuff & Clegg’s management team had significant experience with manufacturing and distribution, however this was their first experience with marketing directly to consumers online.  We worked with the company’s management to re-architect the company’s website to improve usability and navigation to increase conversion rates as well as better target organic search opportunities through detailed landing and product pages. To properly measure and continually improve on the site’s performance, we helped the company establish better management tools and analytics for their site. Total sales from organix search grew 1000% within the first year.

Rocket Tour creates modern retro golf headcovers & accessories & enjoys a cult following among PGA pros & amateurs alike. 

Rocket Tour approached us because they wanted to build on their momentum in the wholesale channel and create a strong online brand and search presence. Acceleration Partners was hired to completely revamp Rocket Tour's online assets including a new website, social media, SEO, and email marketing.  AP spent 5 months designing the strategy and managing implementation for the new site with a goal to be much more search engine friendly and better display all the company’s product configurations.  

Within one week of launch, we started to see daily increases in traffic to the site.  We were able to fully maximize SEO opportunities, receiving top rankings for key organic search words including "golf headcovers", "knit headcovers" and "golf club covers" that had never previously ranked or indexed. We continue to work with Rocket Tour to help expand the company's reach through social media and expand their online sales through various other marketing channels.

Newpro is a leader in replacement windows in the Northeast region.

We partnered with Fresh Tilled Soil to redesign the company’s strategy for leveraging the internet to cost-effectively acquire new customers. This includes the development of a new website and an increased focus on search engine optimization. Newpro’s website, which had not being indexed previously, is now competing for the top spots in the major search engines for key terms such as “replacement windows."

Kaz is a global leader in healthcare and home comfort products with a brand portfolio that includes Vicks, Honeywell, and Braun.

When Kaz decided to launch its first direct to consumer online store, they knew they wanted an experienced partner.  They talked to many firms about helping coordinate the launch and management of an affiliate program. Acceleration Partners was ultimately chosen because Kaz preferred our straightforward approach and honest expectation setting compared to multiple other vendors who promised easy money and immediate success.

Snapily transforms ordinary pictures into customizable photo gifts with 3D and animation.

Snapily had managed their own affiliate program internally and knew that they could achieve better results with an experienced partner.  Acceleration Partners was engaged to revamp their program, provide guidance into relaunching their program on the ShareASale network, and drive the strategy to grow the program into a meaningful online sales channel for the company.

Something Massive is a leading digital and branding agency based out of Los Angeles and New York. Representative clients include Disney, Black & Decker, Target, Sony & Scion.

Something Massive engages Acceleration Partners to consult on Search Engine Optimization (SEO) for Consumer Product & Services clients who are developing new or revamped websites. We work with the Something Massive team to develop custom SEO strategies that will produce a competitive advantage and make related recommendations for navigation and landing pages that are incorporated into site design.

Beacham Cars America produces modernized versions of two popular classic Jaguar models from the 1960s.

Working with entrepreneur Don Rose, we developed an executive summary and financial model for transforming the business into a production-based manufacturing operation in conjunction with the launch of a U.S. distributorship.

T Carter Music is the leader in new and original wedding dance songs and ceremony music.

After seeing business really start to take off in 2009, T Carter Music approached us about taking online marketing efforts to the next level. We worked with the company to revamp the affiliate program, revisit the onsite search engine optimization strategy, and improve inbound linking from video and fan websites. The result was an immediate spike in traffic and a doubling of profits within six months from the company’s existing product offerings.

Grasshopper Group is a virtual phone system designed to help small businesses & entrepreneurs stay connected and sound more professional.

Recognized as one of the fastest growing privately held companies, Grasshopper Group has been making it easier to start and grow a small business since 2003. Grasshopper is a global communications company that empowers entrepreneurs to succeed with virtual phone system products. Over 100,000 start-ups and small businesses have utilized Grasshopper's virtual phone system to appear more sophisticated and professional during their growth and transition stages. Grasshopper enlisted the expertise of Acceleration Partners in 2011 to help launch and manage a new affiliate program on the ShareASale network. The recently launched affiliate program will allow Grasshopper to expand and broaden their customer base through new customer acquisition.

Prime Motor Group operates over 20 car dealerships along New England's coast in Massachusetts, New Hampshire, and Maine.

With the majority of qualified leads coming from the company's website, Prime's management and marketing teams decided it was time to revisit their search engine strategy. They engaged Acceleration Partners based on our unique and collaborative model to help develop a strategy and implementation plan to increase search viability, to be rolled out across multiple dealerships. We began working on the website for Mercedes-Benz of Westwood and have been able to help Prime Motors move up significantly in search engine rankings with many top keywords breaking through to the first page and taking over the number one result slot related to geography and models such as "Mercedes Benz Ma" and "Mercedes Dealer Boston". We have now moved to working on the Honda & Toyota sites. 

Our work has resulted in a 5-6% monthly growth rate in visits from organic search. Mercedes Benz of Westwood was also spared from Google's February 2011 "Farmer" update which targeted sites with repetitive content. This update affected the majority of dealerships who rely on template driven platforms as these platforms provide the same content to each dealership. We continue to work with Prime Motors on implementing this successful new framework for increased organic traffic and a better experience for visitors across all of their dealer websites.

Healthy Fit is a unique combination of a health club, fitness and weight loss center for women.

The management team at Healthy Fit approached us to improve the form and functionality of their website, increase online customer acquisition and maximize social media and direct marketing initiatives.  Our first step to improve conversion and customer acquisition was to completely overhaul their website, while maintaining their established brand image.  We worked closely with the Healthy Fit team to revamp the layout, content organization, and SEO structure of each page. We also took over management of paid search and achieved the same number of conversions with a 90% reduction in cost and launched new social media outlets to maxamize traffic. Through these efforts, within six months we were able to increased leads from the website by over 500%.

Hawthorn Real Estate consists of a Hawthorn Properties, a full service real estate brokerage and Hawthorn Builders, a residential construction company.

The management team at Hawthorn Real Estate approached us to help integrate their Real Estate Brokerage business and New Home Construction business into a cohesive group of websites as part of a re-branding effort.  The AP team spent weeks strategizing and wire-framing a complete site revamp to best leverage their current assets, while proposing new features and search friendly tactics to improve customer acquisition and customer usability.  After a month of development, we successfully integrated the content from Hawthorn's old site into a portfolio of three core sites (Hawthorn Real Estate, Hawthorn Properties and Hawthorn Builders) with cross marketing and a consistent design platform and strategy. We worked hard to ensure that each site was best optimized for organic search and each page was created with targeted SEO, custom content and easy-to-use contact forms to increase overall conversion.
 

Susan Fredman Design Group is one of the country’s largest residential interior design firms with design studios in Chicago, Michigan’s Harbor Country and Milwaukee. Susan Fredman is also the retailer of home decor, furnishings, accessories and gifts at their online destination, Susan Fredman at Home.

We teamed up with the marketing team at Susan Fredman to analyze their two online destinations, Susan Fredman Design and Susan Fredman at Home, to create one cohesive strategy for utilizing SEO, reworking the navigational hierarchy, improving the visual appeal and integrating the design site and online store, while keeping separate domains.  After months of strategizing and wireframing, we came up with a architectural plan that capitalized on their photographs and design aesthetics, while also focusing on targeted content for specific SEO friendly words that we found through keyword research.  In addition, we reduced the number of steps that a users takes in order to make a purchase on the retail site, which should improve the overall conversion rate. Before launch, we spent weeks working with the team at Susan Fredman going through the site tagging and titling each individual page on the design site and creating custom rules and templates for tagging each category page and product page on the Susan Fredman at Home retail site. 

Boston Search Group is one of the leading boutique executive search firms focused on planning CEO and CXO level candidates to fast growing companies.

Acceleration Partners worked with Boston Search Group (BSG) to overhaul the firm’s website in combination with re-branding to dramatically increase the website’s search presence and conversion.  We worked with the founder to help identify areas and language that could better align the company's core services with the way that their perspective clients search. We helped BSG achieve numerous first page positions in Google for key terms related to executive searches by geography, type and position. This work has resulted in tremendous ROI that has allowed the company to scale back its marketing in other areas that have not been as measurable.
 

Filings Made Easy provides legal filing services such as incorporation and registered agent services to clients throughout the United States.

Filings Made Easy approached us with the goal of getting more organic search traffic and orders through their online filing service. Upon auditing the website, we discovered many inconsistencies and past sites changes which had negatively impacted Search Engine Optimization (SEO). We helped the company better organize the website for SEO, updated and changed urls, and created new unique content that that was tailored for each service and state based on careful keyword research. Our work has helped FME increase search engine traffic by 40% within the first three months. The company also has top rankings for over 50 new high value terms since we started. 

Wasatch Front Ski Accomodations provides affordable vacation rentals, condo rentals, and ski lodging in the Salt Lake City, Utah area.

Wasatch Front Ski Accommodations has been in business for over 20 years, and wanted to revamp their website and overall online presence. We worked with Wasatch to re-design the company's website, moving two domains onto one, introducing new navigation, and dramatically updating the site's branding. The purpose of our re-design strategy is to maximize SEO opportunities, improve the user experience, which will ultimately lead to increased traffic to the site and higher conversion.

Chestnut Hill Realty provides residential and commercial property management services with more than 4,000 units under management in the Greater Boston area.

The management of CHR hired Acceleration Partners to help oversee and coordinate the strategy for a major overhaul of the company’s websites with an intense focus on improving organic search results. We helped conduct a needs and features assessment based on competitor sites and overall best practices, which we then used to design a strategy for optimized SEO and PPC on the new websites.  Then we helped manage the multiple website implementation that was recommended to meet the company’s goals and recruited, coordinated, and managed design and development efforts with outside vendors.

First Marblehead is a leading provider of private student loans direct to consumers and on behalf of top tier banks.

The company approached us with an interesting dilemma: while they had been growing more than  20% per year since their IPO, they were worried changing market forces could spell trouble for continued growth. We assisted the Senior Vice President of Strategy and the Vice President of New Initiatives in an overhaul of the corporate strategy and became an integral part of the implementation team.

Custom Made is the first online marketplace to focus on connecting buyers of custom made furniture, cabinetry, and other products with the skilled artisans who create them.

Custom Made originally came to Acceleration Partners with a familiar problem, they were having a hard time getting the marketing talent they needed in house and working with multiple service providers was too hard to manage. We were engaged to provide a balance of strategy, execution and project management to make sure that everyone was working towards the same goals. This includes helping to oversee the online marketing strategy and core areas such as on-site navigation, SEO, PPC, Social Media and the implementation of measurement systems for each channel.

After completing the initial scope of work, Custom Made reengaged Acceleration Partners to launch their affiliate program that has two main goals:  recruit new artisans to their database of makers and sell more products through their ReadyNow store.  We launched their program on ShareASale and are in the early stages of recruitment and ramping up the program.

Care.com is the leader in finding local caregivers and babysitters.

We were engaged by Care’s marketing team to audit and recommend improvements to their affiliate program, which had become stagnant and overly reliant on a handful of affiliates under outside management. The improvements we made to the program included the implementation of new terms and conditions, new banners and creatives, increased outreach, new bonus campaigns, shutting down an underperforming network, better screening of new affiliates, increased transparency requirements, and the removal of affiliates who were openly violating terms and conditions. We also trained the company’s internal team to manage the program on an ongoing basis. 

Isis Parenting is Boston's first and only network of centers offering programs and products for new families, which has attracted more than 75,000 clients to date.

We began working with Isis Parenting (formerly Isis Maternity) in 2003 on new revenue and customer acquisition initiatives for its pilot center including the company’s highly successful referral, membership, and resource guide programs. Isis has since developed into a multi-center operation, becoming a household name for expecting and new parents in the Boston area. More recently, we assisted with a major upgrade of the company's organic search strategy, expanding the number of searches from generic terms by more than 500% in six months.

Barton & Gray Mariners Club offers an innovative fractional boat ownership program for high net worth individuals.

Acceleration Partners was engaged by the founders of Barton and Gray to help develop a new executive summary for the company’s revamped Mariners Card Program. We repositioned a 50 page PPM into a more concise, focused, and well-received business summary that resonated with prospective investors. We also helped the company reach out to a target group of potential customers and investors.

Beachside Resorts Realty is a leader in Emerald Coast and Panama City Beach vacation rentals, property management, and real estate.

We teamed up with the Beachside Resort Realty leadership team to completely re-architect their website to improve usability and navigation in order to better target organic search opportunities through detailed landing pages, town pages and specific property pages.  We worked to create custom content and targeted SEO for every single page on their site, as well as enhance their contact forms and property pages to ultimately improve their conversion rates.  After two months of reporting, we were able to see 41 specially targeted keywords improve in their respective google position, thus increasing overall traffic to the site through organic search.

Jill's List is the trusted online resource for alternative health practitioners, treatments, and facilities.

We are working with the founder Jill's List on the launch of their new service. We are involved in a variety of capacities across the business including helping to define Search Engine Optimization strategy, website navigation, business development and create new revenue sources.

GetSolar is the market leader in generating leads for residential and commercial solar installers.

We worked with GetSolar’s founder on the launch of the company's innovative solar lead generation service. We helped develop the company's business model, revenue and pricing strategy, and implement tactics to ensure that early customers would have a rewarding experience.

We continue to play an important role in the evolution of the company’s revenue and pricing strategy, developing and executing strategies for establishing top positions for critical and highly competitive search terms such as “Solar Installers”.

FreeGreen provides free and low cost homeplans online for ready-to-build “green” homes.

We initially worked with Free Green’s founders to develop an executive summary and position the company for its successful second round of financing. We examined the company's pricing, website design, marketing, and customer acquisition strategies in preparation for launch. We continue to work to improve the company’s organic search engine results and to design and test new pricing and revenue strategies. We also developed the concept for and managed the launch of the company’s first Green Showcase Home Project, which has attracted significant media and advertiser interest.

Water Synergies invests in water reclamation projects in Israel and its abutting neighbors, as well as enabling water technologies throughout the world.

We served as chief of staff to the company's founder, helping to develop investment materials and coordinate the efforts of multiple resources for the company's formation and fundraising efforts. We also conducted market research for the introduction of new products and technologies in the water industry.   

Next Step Living provides home energy services to New England residents, helping to save money on utility bills while protecting the planet.

We worked with the Next Step Living team to help identity strategy and search engine optimization goals for their new website with a focus on increased online lead generation. We helped the company identify needs, get competitive bids, and move forward quickly with a new Wordpress based website, giving the company control over content.

BluHomes is a provider of pre-built and fully customizable green homes with a focus on convenience, fun designs, and healthy, high-quality products.

We are working with Blu Homes founders on the development of the company's initial website and online marketing strategy, including optimization of the company's website and publications for search engine placement.

NCR Corp is a six billion dollar leader in secure financial transactions, kiosks, ATMs, telephony-based transactions, and data warehousing.

We were engaged by the Vice President of Intellectual Property to explore the launch of a new credit card entry based upon several patents in the company's intellectual property portfolio. We conducted market research and developed multiple business scenarios to create value from the I.P. portfolio. We then worked with the client to develop a business model, executive summary, and make improvements to the existing patents. This work has become the basis of internal and external fundraising, management recruitment, and project planning.

Avaya is a multibillion dollar provider of telecommunications hardware, software, and services.

We were engaged by the VP of Intellectual Property to help develop a strategy for monetizing non-core, early stage technologies.  We developed a framework and plan for creating an external incubator to spin out I.P.  with the potential to flourish in venture funded companies. We also created the business plan and assessed the viability of a test case spin out, which resulted in the sale of the product to a third party.

Other projects have included examining the viability of an open-sourced business model for an application platform and developing several business plans and supporting financial projections in support of commercializing new or existing technologies under patent.

SPEC Engineering is a leading process engineering firm offering full design-build services to high tech manufacturing and life sciences clients (cellulosic ethanol, batteries, solar panels, specialty chemicals, biopharmaceuticals).

The management of SPEC realized that its traditional sales approaches were becoming less effective in a digital world and decided to take a proactive leadership position in online marketing. After reviewing the company’s core product and service offerings, we designed and implemented a new strategy for the company’s website that transitioned it from a brochure-type format into a real marketing and lead generation tool. These efforts are now central to the company’s identification and prequalification of new prospects, helping the company attract new clients and expand its geographic reach. Our work helped result in the client recently landing a $15M deal from an organic web search.

Bioscan Inc. manufactures equipment for the rapidly growing molecular imaging market. Its products are used during drug development and research into disease causation.

We worked with Bioscan to develop their business plan, executive summary, and fundraising strategy in preparation for an expansion stage investment. Additionally, we assisted with the identification of qualified investors and helped the CEO manage the fundraising process.