Tiny Prints is the market leader in online custom stationery products. Its brands include Tiny Prints and Wedding Paper Divas.

Having grown very successfully through word of mouth and traditional advertising, Tiny Prints management wanted to expand its performance-based marketing initiatives. Working closely with the founders, we designed and launched an affiliate program within two weeks on the ShareASale platform, generating revenue from week one and a thirty day ROI. We continue to manage and oversee the program on an ongoing basis, helping to recruit, train and develop new affiliates. 

The Tiny Prints affiliate program has attracted more than 4,500 affiliates to date with a more than 100% annual sales growth rate. It is consistently one of the top performing programs on the ShareASale network and is regraded as a top program across the affiliate industry.

We also consult with Tiny Prints on search engine optimization and have helped launch oversee several new revenue programs and services. 

Waxing Poetic is a fast growing retailer of unique silver and mixed-metal modern heirloom jewelry.

Waxing Poetic’s business had been taking off for years, but they had little web or search presence for the company information or their popular products. We worked with the CEO to architect a search engine optimization (SEO) strategy for the newly redesigned website and coordinated with the design and development teams for implementation. We also recommended best practices for layout, conversion, and content organization. We then audited and corrected the major SEO issues on the old website, which tripped online sales within four weeks without any other site changes.

The new website has averaged 500% year over year sales growth and we have been retained to launch and manage the company's Search Engine Optimization (SEO), Pay Per Click (PPC), blog, social media, email marketing, and affiliate program efforts.

Beau-coup is one of the largest online retailers of unique wedding, baby, and party favors and was recently named to the Inc 5000.

We were engaged by Beau-coup's founders to revitalize the company’s in-house affiliate program, which had shown little growth and had affiliates who were competing with the company’s own marketing efforts. We immediately updated the terms and conditions, removed questionable affiliates, overhauled all of the creatives, and re-launched the program on ShareASale to aggressively recruit new affiliates in targeted segments. Since then we have doubled sales and diversified and grown the base of affiliates over 1000%. We also worked with Beau-coup on search engine optimization strategy and the launch of their new website.

Lotuff & Clegg is a manufacturer and direct retailer of luxury handmade leather consumer goods made with a unique natural process.

Lotuff & Clegg’s management team had significant experience with manufacturing and distribution, however this was their first experience with marketing directly to consumers online.  We worked with the company’s management to re-architect the company’s website to improve usability and navigation to increase conversion rates as well as better target organic search opportunities through detailed landing and product pages. To properly measure and continually improve on the site’s performance, we helped the company establish better management and analytics of their site.

Something Massive is a leading digital and branding agency based out of Los Angeles & New York. Representative clients include Disney, Black & Decker, Target Sony & Scion.

Something Massive engages Acceleration Partners to consult on Search Engine Optimization (SEO) for Consumer Product & Services clients who are developing new or revamped websites. We work with the Something Massive team to develop custom SEO strategies that will produce a competitive advantage and make related recommendations for navigation and landing pages that are incorporated into site design.

Layla Grayce is a boutique online retailer of products for home, children, and women. 

Layla Grayce had previously launched an affiliate program without outside management, only to shut it down a few months later because the program was overrun with fraudulent and low-quality affiliates. This time around, they knew they wanted the help of experienced professionals to launch their new program. We worked with the company’s founders to re-launch a new program within two weeks on ShareASale with stronger terms and conditions, comprehensive program materials and all new creatives. We also aggressively recruited and attracted quality affiliates  and product feed sites who generate orders from new and high value customers. The program reached 10% of sales within nine months of launch, without a single coupon or incentive site.

We have gone on to work with the company on website navigation and SEO strategy.

Magic Beans offers parent-approved baby gear, toys for all ages, and modern nursery furniture through their website and four retail stores in the Boston area.

The owners of Magic Beans knew it was time for an affiliate program for their online store, they also knew that they did not have the in-house expertise and resources to launch and manage the program. They decided to work with us based on our commitment to quality affiliates and our experience working with affiliates in the mom and baby space.  We launched their program on ShareASale within three weeks, including new banners, a massive product feed, and a new affiliate website. 

Tea Collection designs upscale, modern, fresh clothing for children inspired by cultures around the world.

When the new Director of Marketing at Tea Collection reviewed their Google Affiliate Network (GAN) affiliate program, he discovered that the majority of sales were coming from trademark bidders and low quality coupon sites. We were engaged to re-launch the program ShareASale. We implemented stronger terms and conditions, overhauled the program materials and creatives, launched a new affiliate website, and recruited and attracted high quality and relevant affiliates. Less than five affiliates from the old GAN program were asked to join the new program.

The new program has been growing 50%+ per month since launch with high quality and product feed oriented affiliates.

Wolfers Lighting is the market leader in residential and commercial lighting design in the Greater Boston area.

Wolfers wanted to ensure that that its new website was optimized for organic search. We worked with the company’s website designer to implement a comprehensive strategy of landing pages and meta information that created many specialized and service oriented sections of the website.  These pages rank very highly in Google searches for targeted terms such as “green lighting design boston” and “residential lighting design services.”

Kaz is a global leader in healthcare and home comfort products with a brand portfolio that includes Vicks, Honeywell, and Braun.

When Kaz decided to launch its first direct to consumer online store, they knew they wanted an experienced partner.  They talked to many firms about helping coordinate the launch and management of an affiliate program. Acceleration Partners was ultimately chosen because Kaz preferred our straightforward approach and honest expectation setting compared to multiple other vendors who promised easy money and immediate success.

T Carter Music is the leader in new and original wedding dance songs and ceremony music.

After seeing business really start to take off in 2009, T Carter Music approached us about taking online marketing efforts to the next level. We worked with the company to revamp the affiliate program, revisit the onsite search engine optimization strategy, and improve inbound linking from video and fan websites. The result was an immediate spike in traffic and a doubling of profits within six months from the company’s existing product offerings.

Beacham Cars America produces modernized versions of two popular classic Jaguar models from the 1960s.

Working with entrepreneur Don Rose, we developed an executive summary and financial model for transforming the business into a production-based manufacturing operation in conjunction with the launch of a U.S. distributorship.

Newpro is a leader in replacement windows in the Northeast region.

We partnered with Fresh Tilled Soil to redesign the company’s strategy for leveraging the internet to cost-effectively acquire new customers. This includes the development of a new website and an increased focus on search engine optimization. Newpro’s website, which had not being indexed previously, is now competing for the top spots in the major search engines for key terms such as “replacement windows."

Isis Parenting is Boston's first and only network of centers offering programs and products for new families, which has attracted more than 75,000 clients to date.

We began working with Isis Parenting (formerly Isis Maternity) in 2003 on new revenue and customer acquisition initiatives for its pilot center including the company’s highly successful referral, membership, and resource guide programs. Isis has since developed into a multi-center operation, becoming a household name for expecting and new parents in the Boston area. More recently, we assisted with a major upgrade of the company's organic search strategy, expanding the number of searches from generic terms by more than 500% in six months.

Custom Made is the first online marketplace to focus on connecting buyers of custom made furniture, cabinetry, and other products with the skilled artisans who create them.

Custom Made came to Acceleration Partners with a familiar problem, they were having a hard time getting the marketing talent they needed in house and working with multiple service providers was too hard to manage. We were engaged to provide a balance of strategy, execution and project management to make sure that everyone was working towards the same goals. This includes helping to oversee the online marketing strategy and core areas such as on-site navigation, SEO, PPC, Social Media and the implementation of measurement systems for each channel.

Care.com is the leader in finding local caregivers and babysitters.

We were engaged by Care’s marketing team to audit and recommend improvements to their affiliate program, which had become stagnant and overly reliant on a handful of affiliates under outside management. The improvements we made to the program included the implementation of new terms and conditions, new banners and creatives, increased outreach, new bonus campaigns, shutting down an underperforming network, better screening of new affiliates, increased transparency requirements, and the removal of affiliates who were openly violating terms and conditions. We also trained the company’s internal team to manage the program on an ongoing basis. 

Dr. Hyman is a world-renowned expert in functional medicine and four-time New York Times bestselling author.

Through multiple partnerships and joint ventures, Dr Hyman had developed a vast web presence that had become overly complicated, redundant, and heavily reliant on e-mail marketing. We were approached by the company’s new COO to help architect a new online strategy to better integrate and leverage all of Dr Hyman’s assets into a new website. This included simplifying the message and product offering for both current and prospective clients and consumers as well as designing a search friendly website framework and taxonomy to attract the millions of prospective users who are seeking information in Dr Hyman’s areas of specialty. We are also working to engage physician partners for e-commerce opportunities by redesigning a partner website called Vitamin Portfolio. 

Chestnut Hill Realty provides residential and commercial property management services with more than 4,000 units under management in the Greater Boston area.

The management of CHR hired Acceleration Partners to help oversee and coordinate the strategy for a major overhaul of the company’s websites with an intense focus on improving organic search results. We helped conduct a needs and features assessment based on competitor sites and overall best practices, which we then used to design a strategy for optimized SEO and PPC on the new websites.  Then we helped manage the multiple website implementation that was recommended to meet the company’s goals and recruited, coordinated, and managed design and development efforts with outside vendors.

First Marblehead is a leading provider of private student loans direct to consumers and on behalf of top tier banks.

The company approached us with an interesting dilemma: while they had been growing more than  20% per year since their IPO, they were worried changing market forces could spell trouble for continued growth. We assisted the Senior Vice President of Strategy and the Vice President of New Initiatives in an overhaul of the corporate strategy and became an integral part of the implementation team.

Jill's List is the trusted online resource for alternative health practitioners, treatments, and facilities.

We are working with the founder Jill's List on the launch of their new service. We are involved in a variety of capacities across the business including helping to define Search Engine Optimization strategy, website navigation, business development and create new revenue sources.

Tickets for Charity is a unique platform that combines charitable giving into secondary market ticket allocation.

Tickets for Charity hired Acceleration Partners to assess and make recommendations for several critical online marketing initiatives. These included better optimizing organic search presence, improving site navigation and conversion, and examining the feasibility of an affiliate program.  We recommended a comprehensive strategy that involved reworking the website and changing the hierarchy of the company’s core data assets.  Acceleration Partners continues to work with the company through implementation.

Judy's Book was a pioneer in the local search space and developed a platform for sharing opinions on products, services, and deals attracting more than $10M in venture capital. 

We worked with Judy’s Book on the development of new products and features as well as key business development initiatives including the introduction of the original deals platform.

Expo TV develops consumer-generated video reviews and product demonstrations on behalf of Fortune 500 brands.

We worked with Expo’s management team on the re-launch of the company’s website, helping to design and implement strategies to drive revenue through increased purchasing opportunities associated with the company’s Videopinions.

Threadsmith has patented technology that offers the ability to provide personalized embroidery on demand.

When Threadsmith decided to make the leap from technology provider to retailer, we were approached to help launch the website. We architected the design of the new website, recruited web designers, and created a marketing launch strategy that included search engine optimization, an affiliate program, and business development. The launch went from concept to implementation in less than four months. Threadsmith was acquired by VistaPrint.

xtra xtra offers a free and easy way to find and share personal and professional milestones online.

The founder of xtra xtra engaged us to help develop a business plan and financial model and to work with the company on its revenue and partnership strategy. We have guided the company through the launch of its beta website and continue to provide ongoing advice on development and refinement of the product.

Barton & Gray Mariners Club offers an innovative fractional boat ownership program for high net worth individuals.

Acceleration Partners was engaged by the founders of Barton and Gray to help develop a new executive summary for the company’s revamped Mariners Card Program. We repositioned a 50 page PPM into a more concise, focused, and well-received business summary that resonated with prospective investors. We also helped the company reach out to a target group of potential customers and investors.

State St. Barbers has recreated the old-fashioned barbershop with a modern twist.

We provided counsel for the launch of the company’s Boston franchise on several critical issues such as lease negotiation, identification of contractors, and strategic marketing.

GetSolar is the market leader in generating leads for residential and commercial solar installers.

We worked with GetSolar’s founder on the launch of the company's innovative solar lead generation service. We helped develop the company's business model, revenue and pricing strategy, and implement tactics to ensure that early customers would have a rewarding experience.

We continue to play an important role in the evolution of the company’s revenue and pricing strategy, developing and executing strategies for establishing top positions for critical and highly competitive search terms such as “Solar Installers”.

FreeGreen provides free and low cost homeplans online for ready-to-build “green” homes.

We initially worked with Free Green’s founders to develop an executive summary and position the company for its successful second round of financing. We examined the company's pricing, website design, marketing, and customer acquisition strategies in preparation for launch. We continue to work to improve the company’s organic search engine results and to design and test new pricing and revenue strategies. We also developed the concept for and managed the launch of the company’s first Green Showcase Home Project, which has attracted significant media and advertiser interest.

Water Synergies invests in water reclamation projects in Israel and its abutting neighbors, as well as enabling water technologies throughout the world.

We served as chief of staff to the company's founder, helping to develop investment materials and coordinate the efforts of multiple resources for the company's formation and fundraising efforts. We also conducted market research for the introduction of new products and technologies in the water industry.   

Next Step Living provides home energy services to New England residents, helping to save money on utility bills while protecting the planet.

We worked with the Next Step Living team to help identity strategy and search engine optimization goals for their new website with a focus on increased online lead generation. We helped the company identify needs, get competitive bids, and move forward quickly with a new Wordpress based website, giving the company control over content.

BluHomes is a provider of pre-built and fully customizable green homes with a focus on convenience, fun designs, and healthy, high-quality products.

We are working with Blu Homes founders on the development of the company's initial website and online marketing strategy, including optimization of the company's website and publications for search engine placement.

NCR Corp is a six billion dollar leader in secure financial transactions, kiosks, ATMs, telephony-based transactions, and data warehousing.

We were engaged by the Vice President of Intellectual Property to explore the launch of a new credit card entry based upon several patents in the company's intellectual property portfolio. We conducted market research and developed multiple business scenarios to create value from the I.P. portfolio. We then worked with the client to develop a business model, executive summary, and make improvements to the existing patents. This work has become the basis of internal and external fundraising, management recruitment, and project planning.

Avaya is a multibillion dollar provider of telecommunications hardware, software, and services.

We were engaged by the VP of Intellectual Property to help develop a strategy for monetizing non-core, early stage technologies.  We developed a framework and plan for creating an external incubator to spin out I.P.  with the potential to flourish in venture funded companies. We also created the business plan and assessed the viability of a test case spin out, which resulted in the sale of the product to a third party.

Other projects have included examining the viability of an open-sourced business model for an application platform and developing several business plans and supporting financial projections in support of commercializing new or existing technologies under patent.

SPEC Engineering is a leading process engineering firm offering full design-build services to high tech manufacturing and life sciences clients (cellulosic ethanol, batteries, solar panels, specialty chemicals, biopharmaceuticals).

The management of SPEC realized that its traditional sales approaches were becoming less effective in a digital world and decided to take a proactive leadership position in online marketing. After reviewing the company’s core product and service offerings, we designed and implemented a new strategy for the company’s website that transitioned it from a brochure-type format into a real marketing and lead generation tool. These efforts are now central to the company’s identification and prequalification of new prospects, helping the company attract new clients and expand its geographic reach. Our work helped result in the client recently landing a $15M deal from an organic web search.

Bioscan Inc. manufactures equipment for the rapidly growing molecular imaging market. Its products are used during drug development and research into disease causation.

We worked with Bioscan to develop their business plan, executive summary, and fundraising strategy in preparation for an expansion stage investment. Additionally, we assisted with the identification of qualified investors and helped the CEO manage the fundraising process.