2012 Exceptional Merchant Award

Tiny Prints Affiliate Program, Managed by Acceleration Partners, Wins the 2012 “Exceptional Merchant Award”

Needham, Mass. — January 27 2012— Tiny Prints (www.tinyprints.com), a brand of Shutterfly, took home “Exceptional Merchant” honors from the annual Affiliate Summit earlier this month.  Recognized for their industry-leading affiliate marketing program, designed and managed by Acceleration Partners, Tiny Prints competed against online retail giants Amazon and Overstock for the award, which recognizes the digital marketing industry’s most innovative leaders and is considered the most prestigious, competitive honor for leaders in affiliate marketing.

Robert Glazer, managing partner at Acceleration Partners accepted the award on behalf of Tiny Prints. Acceleration Partners has worked closely with Tiny Prints on the management of its affiliate program since its launch 2007, in partnership with the company’s exclusive affiliate network, ShareASale.

“Acceleration Partners plays a significant role in the ongoing success of our affiliate program,” said Isabelle Steiner, senior director of acquisition and retention for Tiny Prints.  “We worked closely with Acceleration Partners to launch the program four years ago and our extended marketing team works hard to build a first class affiliate program.  Tiny Prints is honored to receive the Exceptional Merchant Award as recognition of our efforts from the affiliate industry and our peers.”

“2011 was an exceptionally strong year for Tiny Prints’ affiliate program,” said Glazer.  “The Exceptional Merchant Award underscores the tremendous commitment of time and resources that the Tiny Prints team has given to the program over the past several years. We look forward to building on this success in 2012.”

Tiny Prints’ affiliate marketing program achieved several key milestones in 2011, including more than 100 percent growth for the fourth consecutive year in a row; and 200 percent growth for its Storefronts program used by professional photographers, non-profits and local PTA’s. The program now has more than 6,000+ affiliates and is managed by a four-person team committed to exceptional one on one service.

Matt Wool, Acceleration Partners’ vice president of client services, added, “Winning this award is proof that companies who take the time to carefully and actively manage the growth of their affiliate programs and develop meaningful, long lasting relationships with affiliates will receive both a higher return on investment and a more positive brand impact.”

About Acceleration Partners

Acceleration Partners is a digital strategy and marketing agency focused on online customer acquisition for rapidly growing consumer product and services companies.  A leader in both digital strategy and performance marketing strategy and implementation, including affiliate program development/management, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Acceleration Partners clients include Tiny Prints (a division of Shutterfly), Kaz (a division of Helen of Troy), Blurb, Tea Collection, and Layla Grayce. For more information on Acceleration Partners, please visit http://www.acceleration-partners.com/what-we-do/ or contact Matt Wool at matt@acceleration-partners.com.

Testimonials

When Bob and I worked together at Isis he was always someone I could count on to get the job done and done right. He is quick-thinking and energetic. Like many people, Bob is smart and has great experience. But frankly, as a businessperson, if I had to pick the one trait I most value in him, it's his laser focus on results. He knows how to work backward from what a client needs or wants. He knows how to cut through the muck and produce results. Bob skips the baloney and gets right to growth; meaningful growth. From where I stand, a skill like that is gold.

 

Johanna McChesney, CEO & Founder

Isis Parenting

Robert and his team at Acceleration Partners have added great value to our programs and efforts. The science of selling goods online is ever-changing. It has been very valuable to have a group of people dedicated to keeping up with the shifting ground. They are truly curious and know that results speak for themselves. If they can't deliver intelligent recommendations and proven results, they can't be successful. They are clearly dedicated to educating themselves and providing results for their clients.

 

Tricia Mumby, Owner

Mabel's Labels

I hired Acceleration Partners to help develop a strategy to improve the ROI of our large and extremely complex affiliate program. During the engagement, I found both Robert and his team to be very knowledgeable about affiliate marketing, and thoughtful in their approach to our challenges. The end result was they delivered a terrific strategy which we expect to have a meaningful impact on our program results. I would definitely hire them again.

 

Gary Calega, Vice President, Marketing

I was quite skeptical about the costs and benefits of implementing a full SEO strategy for our website redesign, as we had only received one website-generated lead in the last 10 years. But it turned out that the Acceleration Partners process of architecting the site (and including SEO) before committing to a design was actually less expensive than going with a full-service web design studio! Astoundingly (to me), the results were immediate. Not only was Fox the #1 listed search item for our major search terms, but we were in the top 5 for most of them... Within the first two weeks, we had 3 leads come through the website from clients we never had even considered as clients!...The Acceleration Partners-driven redesign effort provided Fox such an obvious, immediate and gigantic return on investment, the actual ROI doesn’t even need to be calculated!

 

Peter Stein, President

Fox Corp

Robert and has team have been an invaluable partner for Tiny Prints and the driver for the amazing growth of its affiliate program over the last several years (triple digit growth every year). They combine deep industry expertise with a passion for innovation and a strong attention to detail, to turn these ideas into reality. Additionally to being one of the most knowledgeable experts in the field, Robert is a pleasure to work with: very personable, responsive and completely dedicated to making his client successful.

 

Isabelle Steiner, Sr. Marketing Director

Tiny Prints

Bob is one of the few people in the affiliate industry that understands the true dynamics of affiliate marketing. He and the Acceleration Partners team understand that a large program doesn't always make a profitable one. They are one of the few who know how to run clean and highly profitable affiliate programs. I've had the pleasure of working with the team on several successful programs and look forward to working with them again. They are true experts in the space and have a demonstrated ability to repeat their formula for a multitude of clients in vastly different markets. I highly recommend Bob and his team at Acceleration Partners.

 

Jeff Reichelderfer, Director of Online Marketing

Tea Collection

Bob is one of the most talented affiliate marketers I know. His team knows the space extremely well, the players in the game and their games. They always think outside of the traditional box in coming up with ways to drive increased revenue while servicing the customer, affiliate and also driving profitability for the client. They are very straightforward and tell it like it is, which works well for a results-driven, fast-paced environment. Bob has built a machine out of Acceleration Partners, but not so much a machine that the human element is not there. It is a good balance of execution and process and strategic ideas blended to create a strong force of fantastic results! I'd work with Acceleration Partners on any project.

 

Katelyn Watson, Sr. Director, Online Acquisition

Shutterfly

Acceleration Partners is my go-to consultant for the out-of-the-ordinary projects. Bob is creative, resourceful, and has great communications skills. I always know where the project is both in terms of costs and progress and he always defines the deliverable up front so that I get exactly what I'm looking for. His skills are very broad, allowing me to recommend him for a vast array of projects.

 

Chris Ricci, VP & Deputy General Counsel

Flextronics