Search Engine Optimization

Services Provided

Acceleration Partners provides high-level strategy and project management for Search Engine Optimization (SEO) projects, closing the often substantial disconnect between the business, technical, design and implementation teams. We have direct and tangible experience with SEO projects and can provide examples where we have used SEO in our own businesses or on behalf of clients to generate sales and new clients, often where SEO is the primary marketing channel.

We employ a unique process that seeks first to determine baseline performance and objectives for new or existing websites. We then work with management to develop goals and ensure that the strategy is overseen through technical implementation.

Our unique process is both transparent and collaborative consisting of the following five steps:

  1. Audit: We need to know what’s worked, what’s failed, and what hasn’t been tried.
  2. Understand the Business: We can’t help you optimize your business, if we don’t understand it.
  3. Research & Review: We review keyword volume, competitor tactics and organize this information with recommendations to review with management.
  4. Develop Strategy & Implementation Map: This is where we help develop the overall plan and the very specific implementation steps.
  5. Manage Implementation: We oversee both design and development teams to ensure proper execution.

Most importantly, we over communicate, educate, and incorporate management in the decision-making process to produce the best possible result. We believe that an informed client produces the best outcome as a search strategy is only as good as the business strategy behind it. We don’t believe companies should work with individuals or firms who claim to be “experts” and promise an improved search presence without any direct involvement from the team or without understanding their tactics. SEO is not a mystery, nor does it need to be secretive. It’s a lot of hard work with careful execution and performance that can and should be measured.

Read our recent post 15 Million Reasons Why B2B Search Optimization Pays Off, for a firsthand example of our work.

Representative Clients

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Testimonials

I was quite skeptical about the costs and benefits of implementing a full SEO strategy for our website redesign, as we had only received one website-generated lead in the last 10 years. But it turned out that the Acceleration Partners process of architecting the site (and including SEO) before committing to a design was actually less expensive than going with a full-service web design studio! Astoundingly (to me), the results were immediate. Not only was Fox the #1 listed search item for our major search terms, but we were in the top 5 for most of them... Within the first two weeks, we had 3 leads come through the website from clients we never had even considered as clients!...The Acceleration Partners-driven redesign effort provided Fox such an obvious, immediate and gigantic return on investment, the actual ROI doesn’t even need to be calculated!

 

Peter Stein, President

Fox Corp

Bob is passionate about online marketing and a real expert in affiliate marketing and SEO. He has tremendous work ethics, gets great results, and always watches out for his clients' best interests. He is also fun to work with! He has grown the Tiny Prints affiliate business into the top affiliate program in the country, generating a significant and meaningful revenue stream for the company. During this time, I have also seen Bob expand his team and build an agency with robust processes and great client service. I have been so pleased with the work that Bob has done that in my first week as CMO of Stella & Dot, I hired Bob/Acceleration Partners again!

 

Anna Fieler, Chief Marketing Officer

Stella and Dot

I first met Robert as a referral from a client. My only regret was not hiring him sooner. He and his team have brought value to our organization from day one. His knowledge, attitude, and team were just what we needed to take our business to the next level. He and his team have been a tremendous partner to our company. I have no doubt we will be working together for a long time

 

Mark Sarpa, Founder

Frecklebox

We engaged Robert Glazer and Acceleration Partners to create and implement a plan to completely re-engineer our existing web presence. The AP team took command of the project from the word go, provided all of the resources and were able to expertly manage the challenge of incorporating our ideas and comments with their strategy and experience. They listened to our feedback and let us make the final decisions, but provided us with the necessary guidance and input to keep us on the path towards a successful project. I would recommend Robert and Acceleration Partners without hesitation.

 

Ryan McDonnell, Broker/Co-Owner

Hawthorn Real Estate

We launched our website on our own in October 2010 and felt like we had thrown a party but forgotten to send out the invitations. Based on a recommendation from one of Acceleration Partners’ clients, we reached out to Robert and were swiftly put on the right track. Bob, Meghan, Lindsay and the AP team make it seem “easy” (we know it’s not!) and we have seen incredible growth in our e-commerce business. They are a pleasure to work with and we look forward to the online expansions we have planned with them.

 

Ann Marie Mendlow, Founder & CEO

Lot 26 Studio

I'm so grateful that I was introduced to Bob, Lindsay and the team at Acceleration Partners. They came to us highly recommended from one of their clients. We were long overdue in re-vamping our entire website - a daunting task, but Bob and his team from the beginning of the project broke the process down to manageable stages and offered up great advise in regards what our priorities should be. The team is lightening fast to respond and extremely organized. We are thrilled with our result and our customer feedback thus far has been positive. This immediately was reflected in a sales increase first month after the re-launch and a significant jump in search data results. We are excited to move forward to the next phase with Bob and the team!

 

Helena Stanton, Founder & President

Rocket Tour

Bob is extremely competent, attentive to details, concise and focused. His diligence is superb and he believes in transparency and results. He delivers on what he promises. I highly recommend Bob and his team.

Our orders are definitely moving in the right direction, which I love to see. It’s nice to see that we got back on track so quickly when you guys took over.

 

Tom Rosedale, Founder

Filings Made Easy

Bob and his team did a great job supplementing the marketing department Lotuff & Clegg. They were hired to help with Search Engine Optimization, but added more value by looking at the whole picture and recommending changes to the go-to-market plan to take online sales to the next level. I would not hesitate to bring in Acceleration Partners for my next client engagement.

 

Christopher Chaput, Director of Operations

Lotuff Leather
 

Bobby is a key advisor to our business and to me personally. Some advisors have a great network. Some have industry knowledge. Some simply have great instincts. Bobby is unique in that he brings all three to the table. He backs his opinions with comparables and case examples. He gets us in front of the right people.

 
Pawspot

Mark Roberge, Founder & CEO

Pawspot

Bob has proven himself to be extremely quick at assessing business opportunities, spotting challenges, and identifying competitive twists that allow businesses to succeed. I have worked with him several times over the years, and look forward to the next opportunity!

 

Andy Olmsted, Founder & President

Robert is a rare find in the industry. He provides the tools and teaches you how to use those tools to help your company succeed. His knowledge and skill in internet marketing and SEO have helped my company nearly double it's profits in less than 6 months. He delivers the goods with professionalism and great communication. I would recommend his service to any online business looking to jump start or enhance their online presence.

 

Tony Carter, Founder

Initially we approached Acceleration Partners for affiliate marketing services which has been very well-managed under Bob’s watchful eye. From there we began to rely on his knowledge bank for SEO services, site architecture strategy and implementation of other ROI based projects. Bob proposes brilliant ideas and more importantly, he executes them. He’s about efficiency, simplicity and efficacy. Ultimately his expertise and management style has lent us the time we need to manage other aspects of our business. Bob and his responsive team exceed our expectations on many levels and keep the fresh ideas coming.

 
Layla Grayce & Zinc Door

Wendy Estes, Founder

Layla Grayce & Zinc Door

Bob was very helpful in getting our business plan distilled into a concise, compelling executive summary. He also helped us find various angel investors, resources, and potential business relationships. Overall, there is definite benefit to working with Acceleration Partners in the Boston area.

 
Renting Your Home

Jeff Tackle, Founder

Renting Your Home

Robert understands what it takes to build a successful affiliate marketing program. He is a talented consultant who understands the day to day tactics and strategies that lead to long term positive results. I highly recommend him to any company looking to maximize the potential of its affiliate marketing channel.

 
Care.com

Michael De Winter

Care.com

Every web start-up could benefit from working with Robert Glazer and Acceleration Partners. He and his team follow a GSD (Get Stuff Done) policy and that's exactly what they do. We consider them an effective "CMO in a Box" - from SEO to SEM to affiliate marketing and general marketing strategy. Bobby has been an enormous help and business partner and he's also someone you can grab a beer with.

 
Custom Made

Matt Goldstein, VP Sales

Custom Made

Robert is a key member of the dozens of successful projects we have worked on together. Our company never hesitates to call him to develop smart and actionable strategies that have real ROI for our clients and for ourselves. Robert's sharp financial insights combined with his practical experience makes him a very valuable member of any working group.

 

Richard Banfield, President & Founder

Bob is one of the most talented affiliate marketers I know. His team knows the space extremely well, the players in the game and their games. They always think outside of the traditional box in coming up with ways to drive increased revenue while servicing the customer, affiliate and also driving profitability for the client. They are very straightforward and tell it like it is, which works well for a results-driven, fast-paced environment. Bob has built a machine out of Acceleration Partners, but not so much a machine that the human element is not there. It is a good balance of execution and process and strategic ideas blended to create a strong force of fantastic results! I'd work with Acceleration Partners on any project.

 
Shutterfly

Katelyn Watson, Sr. Director, Online Acquisition

Shutterfly

Acceleration Partners is my go-to consultant for the out-of-the-ordinary projects. Bob is creative, resourceful, and has great communications skills. I always know where the project is both in terms of costs and progress and he always defines the deliverable up front so that I get exactly what I'm looking for. His skills are very broad, allowing me to recommend him for a vast array of projects.

 
Avaya

Chris Ricci, VP Intellectual Property

Avaya

Robert is one of the foremost thinkers in the digital age. His ability to see trends and translate those visions into revenue generating ideas is second to none. Robert can help and growing company form business plans and will get your company at the top of search results. Robert is an upstanding person and a new friend.

 

Jack Mackin, Owner

Have worked with Robert over the last several years, and he's a rare combination of strong strategic thinker and "doer," in the spirit of good entrepreneurship... agile ability to zoom in and zoom out on all topics, whether venture funding, sales, business development, operations, or broadly defined technology issues.

 

Clark Waterfall, Founder

It has been my privilege to work with Bob Glazer on several projects over the past few years. His mind is among the most insightful, energetic, innovative and thoroughly analytical that I have been privileged to work with. He is one of the first persons to whom I turn when I need ideas, feedback or advice.

 

Al Chase, Founder

I hired Acceleration Partners to oversee the strategy and SEO efforts for our new website. Bob & Meghan worked seamlessly with a team of designers and our new website is so much more functional from an SEO, usability and customer experience standpoint than we could have imagined. Bob and his team are top-notch. He has over-delivered on every step of the process with many moving pieces, is great to work with, and always has the bottom line and best interest of the company at the core of his recommendations. He treats my company like it was his own, and really steps up whenever needed. Hiring Acceleration Partners was the best money I have spent, and they will remain a go-to and integral part of our online business moving forward.

 
Waxing Poetic

Patti Pagliei, CEO & Founder

Waxing Poetic

We hired Acceleration Partners to help develop the revenue model of our web based company. They have been a huge asset, delivering insight and expertise in internet marketing techniques, while listening to the emerging requirements of a changing landscape and providing actionable strategies. Bobby is very bright, multi-talented, personable and always on time. Highly recommended

 

Matthew Jennison, Founder

Bob has very deep knowledge of the online marketing space. He has not only helped Beau-coup grow its affiliate program but has provided invaluable advice that has helped us tremendously with our search engine marketing efforts. Our affiliates have raved about Bob's excellent service. He is patient, responsive and extremely resourceful. I would highly recommend Acceleration Partners...

 

Polly Liu, Founder

Acceleration Partners was an invaluable resource for Eco Tec as we sought to attract more leads from the internet for our spray foam insulation business. Bob helped to design a strategy that moved us to the top of Google’s organic search results for our key terms in our region including “chicago spray foam”. This work has resulted in a significant improvement in qualified leads from our website.

 

Brian Holtzman, CEO

Bob encompasses the rare combination of an extremely analytical mind with common sense and strong personal values that make him a results driven and fair business person. As a result, he is able to uncover and drive win win situations.

 
Tiny Prints

Ed Han, Founder & CEO

Tiny Prints

Bob and the team at Acceleration Partners have done an amazing job of helping us clean up our Affiliate Marketing program and drive truly incremental growth through the channel. From the beginning, Bob took a personal interest in our success and has continued to play a role in ongoing account management and program optimization. He and his team provide best-of-breed white glove service in an industry that's traditionally not known for its high standards. Acceleration Partners doesn't just provide affiliate management, they facilitate truly authenticate mutual partnerships between merchants and publishers.

 
ModCloth

Jeremy Post, Head of Acquisition Marketing

ModCloth

I hired Acceleration Partners for their expertise with Giftzinger. Bob's extraordinary focus on customer experience, revenue and distribution models has provided our business with the insight, relationships and domain expertise that is scarce and highly valuable. I not only would hire Acceleration Partners for more work but I consider them to be a competitive advantage for my business.

 

John Surmount, Founder

Bob's attributes include a keen business acumen an in-depth knowledge of internet commerce and site development. He has been extremely helpful as we launch our business.

 

Paul Rooney, Founder

Robert and has team have been an invaluable partner for Tiny Prints and the driver for the amazing growth of its affiliate program over the last several years (triple digit growth every year). They combine deep industry expertise with a passion for innovation and a strong attention to detail, to turn these ideas into reality. Additionally to being one of the most knowledgeable experts in the field, Robert is a pleasure to work with: very personable, responsive and completely dedicated to making his client successful.

 
Tiny Prints

Isabelle Steiner, Sr. Marketing Director

Tiny Prints

Acceleration Partners is my go-to consultant for the out-of-the-ordinary projects. Bob is creative, resourceful, and has great communications skills. I always know where the project is both in terms of costs and progress and he always defines the deliverable up front so that I get exactly what I'm looking for. His skills are very broad, allowing me to recommend him for a vast array of projects.

 
Flextronics

Chris Ricci, VP & Deputy General Counsel

Flextronics

I've known Bob since 2005. We first worked together when he was assisting Isis Parenting. Bob is creative and thoughtful. He understands how the entrepreneurial mind works. Not only is he excellent at business planning; but he knows the right questions to ask to help businesses succeed. He is personable and bright. He is also practical. Bob offers outstanding service and value to his clients. I would recommend Bob without hesitation to anyone starting a business or looking to grow an existing business.

 

Colin Coleman, Founder

I worked with Bobby on the implementation of Greendeavor's affiliate infrastructure. He is very well versed in online marketing and great at finding efficient solutions. In addition, his experience in entrepreneurship was a great benefit in our work together.

 

Adriaan Zimmerman, Founder

I hired Acceleration Partners to help develop a strategy to improve the ROI of our large and extremely complex affiliate program. During the engagement, I found both Robert and his team to be very knowledgeable about affiliate marketing, and thoughtful in their approach to our challenges. The end result was they delivered a terrific strategy which we expect to have a meaningful impact on our program results. I would definitely hire them again.

 

Gary Calega, Vice President, Marketing

I am used to dealing with service providers where I get a lot of attention before I sign the contract and very little after. Robert and Acceleration Partners have never made me feel that way. They are just as concerned about my needs today as they were when we first introduced and they always offer to help, even when it's outside the scope of our agreement. If you're looking to go into the Affiliate Marketing business, I urge you to use Acceleration Partners.

 
Kaz (Division of Helen of Troy)

Fred Hosley, Web Manager

Kaz (Division of Helen of Troy)

Bob is one of the few people in the affiliate industry that understands the true dynamics of affiliate marketing. He and the Acceleration Partners team understand that a large program doesn't always make a profitable one. They are one of the few who know how to run clean and highly profitable affiliate programs. I've had the pleasure of working with the team on several successful programs and look forward to working with them again. They are true experts in the space and have a demonstrated ability to repeat their formula for a multitude of clients in vastly different markets. I highly recommend Bob and his team at Acceleration Partners.

 
Tea Collection

Jeff Reichelderfer, Director of Online Marketing

Tea Collection

Our Acceleration Partners team has been instrumental in the launch and early success of our affiliate program. Their guidance, leadership and relationships in the industry have been key in driving results to the tune of 3x over initial projections. Bob and Meghan know the space better than anyone, and their creativity and commitment is evident every day. I value AP as a partner and can't recommend them highly enough

 
Blurb

Lauren Pattison, VP, Marketing

Blurb

I recently relocated to the Boston area to launch a new retail business after a career in a management consulting. Robert provided me with excellent counsel on several critical issues He was a real asset to me at a critical time in my company's growth.

 
State St. Barbers

Peter Solomon, Owner

State St. Barbers

Bob has an uncanny ability to wade through all of the noise to find the really meaningful and relevant pieces of the puzzle. He not only helped us refine and focus the business model, but he has also been immensely valuable as an advisor. From day one, he was engrossed in the project and became an integral part of the team. It was a pleasure working with Bob and I look forward to continuing the relationship.

 

Ryan Sarver, CEO

Robert and his team at Acceleration Partners have added great value to our programs and efforts. The science of selling goods online is ever-changing. It has been very valuable to have a group of people dedicated to keeping up with the shifting ground. They are truly curious and know that results speak for themselves. If they can't deliver intelligent recommendations and proven results, they can't be successful. They are clearly dedicated to educating themselves and providing results for their clients.

 
Mabel's Labels

Tricia Mumby, Owner

Mabel's Labels

A classic entrepreneur, Bob is a great asset to any early-stage company. He always brings a fresh perspective and tons of great ideas. He has a knack for finding 'the money' in any venture, and is always looking for strategic partnerships and ways to accelerate growth

 

Dave Naffziger, Founder

I engaged Robert at an early stage after taking over The Daily Jolt. His energy, intelligence and frankness were deeply appreciated as we were looking to deal with the realities we uncovered as we were making decisions about the future of the web technologies and the business model.

 
Daily Jolt

Mark Miller, CEO

Daily Jolt

Bob is incredible...he appears to ALWAYS be thinking about how to improve our businesses. He never tires of making more and the right connections.

 

Bruce Rosenbaum, Owner

Robert is one of the most passionate, detail-oriented business people I have ever known. He goes above and beyond the call of duty at every turn. I refer him to many of my clients and can't recommend him highly enough!

 

Rebecca Coleman, Founder & Partner

Acceleration Partners was an invaluable resource in guiding my business strategy and putting our plan into context for the investment community. I couldn't have done it without Bob's assistance, nor would I have wanted to...

 
Beacham Cars America

Don Rose, Founder

Beacham Cars America

When Bob and I worked together at Isis he was always someone I could count on to get the job done and done right. He is quick-thinking and energetic. Like many people, Bob is smart and has great experience. But frankly, as a businessperson, if I had to pick the one trait I most value in him, it's his laser focus on results. He knows how to work backward from what a client needs or wants. He knows how to cut through the muck and produce results. Bob skips the baloney and gets right to growth; meaningful growth. From where I stand, a skill like that is gold.

 
Isis Parenting

Johanna McChesney, CEO & Founder

Isis Parenting