Website & E-Commerce Strategy

Services Provided

You don’t start building a house by hiring a carpenter—you hire an architect. A marketing strategist is the architect for your website. It’s his or her job to figure out your needs and wants, translate those into workable plans and provide the proper oversight. Without this planning, what you get may not fit your needs or your budget.

Many business owners and marketing managers unfortunately skip this critical step. They build a website without a clear mutual understanding of scope or priorities (think a house framed for a ranch when you wanted a colonial or framed out for 4,000 square feet when you wanted a 2,000 square foot home).  Or they will start a major website project without understanding the work being done or the tactics being employed. This often results in deliverables that are not properly tied to business objectives (think kitchen on the second floor) and as a result the business owner and the vendor may have very different definitions of success or completion. The result very often leads to expensive mistakes and mutual dissatisfaction, which could have been prevented with better planning

Acceleration Partners provides high-level strategy and project management, bridging the gap between the business and the technical and design implementation teams. Our focus on online marketing begins with understanding your core business and customers. We ask a lot of questions, and we use the information we gather to educate business owners about the options, tools and strategies available, as well as the basic principles of organic search, website design, navigation, optimization, usability, and conversion. We then review best practices in conjunction with our specific recommendations with management in order to develop a website or application that is carefully crafted to maximize both inbound traffic and conversion to sales.

Our process is unique in that it is both transparent and collaborative; we seek to educate and incorporate management in the decision-making process to produce a better result. We also help recruit and provide critical oversight and project management for interdisciplinary teams to ensure proper execution.

Representative Clients

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Testimonials

I hired Acceleration Partners to help develop a strategy to improve the ROI of our large and extremely complex affiliate program. During the engagement, I found both Robert and his team to be very knowledgeable about affiliate marketing, and thoughtful in their approach to our challenges. The end result was they delivered a terrific strategy which we expect to have a meaningful impact on our program results. I would definitely hire them again.

 

Gary Calega, Vice President, Marketing

I was quite skeptical about the costs and benefits of implementing a full SEO strategy for our website redesign, as we had only received one website-generated lead in the last 10 years. But it turned out that the Acceleration Partners process of architecting the site (and including SEO) before committing to a design was actually less expensive than going with a full-service web design studio! Astoundingly (to me), the results were immediate. Not only was Fox the #1 listed search item for our major search terms, but we were in the top 5 for most of them... Within the first two weeks, we had 3 leads come through the website from clients we never had even considered as clients!...The Acceleration Partners-driven redesign effort provided Fox such an obvious, immediate and gigantic return on investment, the actual ROI doesn’t even need to be calculated!

 

Peter Stein, President

Fox Corp

Bob is one of the most talented affiliate marketers I know. His team knows the space extremely well, the players in the game and their games. They always think outside of the traditional box in coming up with ways to drive increased revenue while servicing the customer, affiliate and also driving profitability for the client. They are very straightforward and tell it like it is, which works well for a results-driven, fast-paced environment. Bob has built a machine out of Acceleration Partners, but not so much a machine that the human element is not there. It is a good balance of execution and process and strategic ideas blended to create a strong force of fantastic results! I'd work with Acceleration Partners on any project.

 

Katelyn Watson, Sr. Director, Online Acquisition

Shutterfly

Bob is passionate about online marketing and a real expert in affiliate marketing and SEO. He has tremendous work ethics, gets great results, and always watches out for his clients' best interests. He is also fun to work with! He has grown the Tiny Prints affiliate business into the top affiliate program in the country, generating a significant and meaningful revenue stream for the company. During this time, I have also seen Bob expand his team and build an agency with robust processes and great client service. I have been so pleased with the work that Bob has done that in my first week as CMO of Stella & Dot, I hired Bob/Acceleration Partners again!

 

Anna Fieler, Chief Marketing Officer

Stella and Dot

I first met Robert as a referral from a client. My only regret was not hiring him sooner. He and his team have brought value to our organization from day one. His knowledge, attitude, and team were just what we needed to take our business to the next level. He and his team have been a tremendous partner to our company. I have no doubt we will be working together for a long time

 

Mark Sarpa, Founder

Frecklebox

We engaged Robert Glazer and Acceleration Partners to create and implement a plan to completely re-engineer our existing web presence. The AP team took command of the project from the word go, provided all of the resources and were able to expertly manage the challenge of incorporating our ideas and comments with their strategy and experience. They listened to our feedback and let us make the final decisions, but provided us with the necessary guidance and input to keep us on the path towards a successful project. I would recommend Robert and Acceleration Partners without hesitation.

 

Ryan McDonnell, Broker/Co-Owner

Hawthorn Real Estate

We launched our website on our own in October 2010 and felt like we had thrown a party but forgotten to send out the invitations. Based on a recommendation from one of Acceleration Partners’ clients, we reached out to Robert and were swiftly put on the right track. Bob, Meghan, Lindsay and the AP team make it seem “easy” (we know it’s not!) and we have seen incredible growth in our e-commerce business. They are a pleasure to work with and we look forward to the online expansions we have planned with them.

 

Ann Marie Mendlow, Founder & CEO

Lot 26 Studio

I'm so grateful that I was introduced to Bob, Lindsay and the team at Acceleration Partners. They came to us highly recommended from one of their clients. We were long overdue in re-vamping our entire website - a daunting task, but Bob and his team from the beginning of the project broke the process down to manageable stages and offered up great advise in regards what our priorities should be. The team is lightening fast to respond and extremely organized. We are thrilled with our result and our customer feedback thus far has been positive. This immediately was reflected in a sales increase first month after the re-launch and a significant jump in search data results. We are excited to move forward to the next phase with Bob and the team!

 

Helena Stanton, Founder & President

Rocket Tour